Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
    • Podcast
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • The Future of Fashion and Luxury Advertising
    • Past Calls
  • Data Releases
    • JARxMediaprobe
    • Past data releases
  • About
    • About JAR
    • Research Priorities
    • Impact factor
    • Editor and AEs
    • Editorial Review and Advisory Boards
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
    • Podcast
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • The Future of Fashion and Luxury Advertising
    • Past Calls
  • Data Releases
    • JARxMediaprobe
    • Past data releases
  • About
    • About JAR
    • Research Priorities
    • Impact factor
    • Editor and AEs
    • Editorial Review and Advisory Boards
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Archive of all online content

January 01, 2000 - September 01, 2024
Browse by Date
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

Volume 49

December
  • 01 December 2009 : Vol 49, Issue 4Getting Metrics Right
September
  • 01 September 2009 : Vol 49, Issue 3Innovations in Research
June
  • 01 June 2009 : Vol 49, Issue 2What We Know About Advertising: Lessons from Empirical Generalizations
March
  • 01 March 2009 : Vol 49, Issue 1The Mobile Moment
4850
Back to top

Current Issue

1 September 2024 (Vol 64 Issue 3) Table of Contents
Journal of Advertising Research: 64 (3)
Navigate To
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • When Brands Go Dark: A Replication and Extension
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark
More...

© 2024 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use