JAR Article Deep Dive featuring articles from Aaron Michelon and Scott Koslow – 03/15/24
Watch as Aaron Michelon, on behalf of his University of South Australia research team, explains the work behind their forthcoming paper, "Why Shorter Advertisement Breaks Reduce Radio Ad Avoidance: When It Comes to Radio Advertising, Less Is More." (Coauthors are Steve Bellman, Margaret Faulkner, Justin Cohen and Johan Bruwer).
Scott Koslow then presents "Who Needs Highly Creative Advertising? How Brand Familiarity Moderates Creativity’s Influence on Attention, Affect and Memory,” published in the September 2023 issue of JAR. He will be presenting on behalf of Ahmed Hamed Al-Shuaili (primary author; University of Technology and Applied Sciences–Oman) and coauthor Mark Kilgour (University of Waikato).
Webinar Previewing Articles from the Prosocial Advertising Messages Special Issue – 02/01/24
Join us at our first webinar of 2024 previewing articles from the Prosocial Advertising Messages Special Issue on February 1st at 12 pm ET. Watch Special Issue Editor Marla Royne Stafford get behind the research with the authors, whose work is the fruit of her 2022 call for papers on Prosocial Advertising Messages. With Editor-in-Chief Colin Campbell as co-host, the lineup provides a snapshot of the robust body of new research spanning several issues of JAR:
- Celine Northcott (SAHMRI) and Lucy Simmonds (Flinders University): “How Message Framing and Visual Cues Drive Health-Related Advertising Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs.”
- Olivia Petit(KEDGE Business School Marseille-Luminy) “How Fusion Metaphors in Health Campaigns Influence Consumer Attitudes: Tasty but Unhealthy, Healthy but Not Tasty Duality Considerations in Health Messaging.”
- Matthew Pittman(University of Tennessee Knoxville) “Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change: On Social Media, One Tip vs. Many Is More Effective for Nongreen Consumers.”
- Kate Pounders(University of Texas at Austin) – “Pride Appeals and Temporal Framing Compatibility Effects in Green Advertising: Will the Match Lead to Persuasive Outcomes by Consumers?”
Webinar with Guest Editors of the Special Issue "How Can Advertisers Leverage AI and Generative AI?" – 09/26/23
JAR kicks off the fall season with a webinar on the upcoming Call for Papers titled "How Can Advertisers Leverage AI and Generative AI?" During the webinar Special Issue Editors Ben Lowe, Des Laffey and Eddie Luo (all at the University of Kent) offer detail their motivation for the special issue, provide tips for potential authors, describe some potential topics, and answer questions from attendees.
Gender Diversity in Advertising: Where to Next? – 06/08/23
Join us to learn about best practices for future research by gender study experts and JAR Editorial Review Board members Kate Pounders, Hanna Berg and Karina T. Liljedal, and immediate past Editor-in-Chief of JAR, John B. Ford. The panel is moderated by current Editor-in-Chief Colin Campbell.
Crafting Industry-Relevant Research Articles – 05/08/23
Watch Melissa Archpru Akaka, Associate Professor of Marketing at the University of Denver, and Hope Jensen Schau, Professor of Marketing and James and Pamela Muzzy Endowed Chair in Entrepreneurship at the University of Arizona, present their forthcoming JAR article, "The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research." Akaka’s and Schau’s work provides actionable strategies that authors can use to push beyond mere description and to help present qualitative findings in a way that is more digestible to industry. Hosted by Editor-in-Chief Colin Campbell, the webinar concludes with a live Q&A discussion.
Akaka and Schau’s article, scheduled for print publication in June, is available on Digital First at https://www.journalofadvertisingresearch.com/content/early/2023/05/03/JAR-2023-007
2023 JAR Research Priorities – 03/27/23
Join JAR authors and authorities in the ad industry Leslie Wood and Graeme Hutton for a roundtable discussion with Colin Campbell on JAR's new 2023 Research Priorities list. Developed in close consultation with the ad industry, the list provides direction on the topics where research is most needed.
How to Write Successful and Impactful JAR Articles – 03/02/23
Join JAR Associate Editor M. Kim Saxton and JAR ERB Member and Best Reviewer Award recipient Angeline Close Scheinbaum for a roundtable discussion with Editor-in-Chief Colin Campbell on being a more effective JAR author. This includes advice on crafting papers that are more likely to get reviewed and accepted, as well as tips for increasing the impact of your published articles.
How to Be a Better and More Efficient Reviewer – 01/27/23
Join JAR Associate Editors Jean-Luc Herrmann and Altaf Merchant for a roundtable discussion with Editor-in-Chief Colin Campbell on being a reviewer. Get insider tips on what separates better reviewers from the rest, what different insights AEs look for from academic and industry reviewers, and strategies for reducing time spent reviewing. Attendees are encouraged to ask questions of the panel as well.
JARxTVision Data Release and Call for Ideas Webinar – 12/08/22
Germaine Montagne (germaine@tvisioninsights.com), Kelsey Hanlon (kelsey@tvisioninsights.com), and Colin Campbell provided an overview of the application process and data that is available in the new JARxTVision Data Release and Call for Ideas. Applications are accepted on an ongoing basis up until March 31, 2023.
Co-Editors of JAR's CFP on The Future of Advertising Using VR, AR, and the Metaverse – 11/08/22
Join Kirsten Cowan (kirsten.cowan@ed.ac.uk), Ana Javornik (ana.javornik@bristol.ac.uk), and Kirk Plangger (kirk.plangger@kcl.ac.uk) as they discuss their upcoming Call for Papers on The Future of Advertising Using VR, AR, and the Metaverse.
JAR's Call for Papers on Prosocial Advertising Messages – 10/21/22
Join Dr. Marla Royne Stafford (marla.stafford@unlv.edu) at the Lee Business School at the University of Nevada-Las Vegas as she overviews her Call for Papers on Prosocial Advertising Messages and describes what authors can do to be more successful when submitting.
Meet the new JAR Editor – 09/23/22
Meet Colin Campbell, our new Editor, as he introduces new Associate Editors and ERB members, and discusses exciting new initiatives at JAR.