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Table of Contents

The Mobile Moment

01 March 2009; volume 49, issue 1

Editorial

  • You have accessRestricted access
    The Promise of Mobile
    Geoffrey Precourt
    Journal of Advertising Research Mar 2009, 49 (1) 1-2; DOI: 10.2501/S0021849909090126

Viewpoint

  • You have accessRestricted access
    The New Marketing Research Imperative: It's about Learning
    Joel Rubinson
    Journal of Advertising Research Mar 2009, 49 (1) 7-9; DOI: 10.2501/S0021849909090114

Book Review

  • You have accessRestricted access
    From Politics to Marketing: An Emotional Framework for Advertising
    Raymond Pettit
    Journal of Advertising Research Mar 2009, 49 (1) 10-11; DOI: 10.2501/S0021849909090084

Articles

  • You have accessRestricted access
    The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions
    Shintaro Okazaki
    Journal of Advertising Research Mar 2009, 49 (1) 12-26; DOI: 10.2501/S0021849909090102
  • You have accessRestricted access
    The New Unwired World: An IAB Status Report on Mobile Advertising
    Joe Laszlo, IAB Mobile Advertising Committee
    Journal of Advertising Research Mar 2009, 49 (1) 27-43; DOI: 10.2501/S0021849909090035
  • You have accessRestricted access
    Next-Generation Mobile Marketing: How Young Consumers React to Bluetooth-Enabled Advertising
    Sheena Leek, George Christodoulides
    Journal of Advertising Research Mar 2009, 49 (1) 44-53; DOI: 10.2501/S0021849909090059
  • You have accessRestricted access
    The March of Mobile Marketing: New Chances for Consumer Companies, New Opportunities for Mobile Operators
    Roman Friedrich, Florian Gröne, Klaus Hölbling, Michael Peterson
    Journal of Advertising Research Mar 2009, 49 (1) 54-61; DOI: 10.2501/S0021849909090096
  • You have accessRestricted access
    Emotional Engagement: How Television Builds Big Brands At Low Attention
    Robert Heath
    Journal of Advertising Research Mar 2009, 49 (1) 62-73; DOI: 10.2501/S0021849909090060
  • You have accessRestricted access
    Too Much Information: Does the Internet Dig Too Deep?
    Dinaz Kachhi, Michael W. Link
    Journal of Advertising Research Mar 2009, 49 (1) 74-81; DOI: 10.2501/S0021849909090047
  • You have accessRestricted access
    Split-Second Recognition: What Makes Outdoor Advertising Work?
    Lex van Meurs, Mandy Aristoff
    Journal of Advertising Research Mar 2009, 49 (1) 82-92; DOI: 10.2501/S0021849909090011
  • You have accessRestricted access
    “Some Assembly Required”: Comparing Disclaimers in Children's TV Advertising in Turkey and the United States
    Aysen Bakir
    Journal of Advertising Research Mar 2009, 49 (1) 93-103; DOI: 10.2501/S0021849909090023
  • You have accessRestricted access
    Learning from Winners: How IBM Seized the Day
    Raymond Pettit
    Journal of Advertising Research Mar 2009, 49 (1) 104-110; DOI: 10.2501/S0021849909090072
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Journal of Advertising Research: 49 (1)
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