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When Brands Go Dark: A Replication and Extension
PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY

Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
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Do Billboard Advertisements Drive Customer Retention?
John L. Fortenberry, Peter J. McGoldrick

Journal of Advertising Research Jun 2020, 60 (2) 135-147; DOI: 10.2501/JAR-2019-003
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When Brands Go Dark
Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp

Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
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The Power of “Like”
Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich

Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
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What Do We Know About Celebrity Endorsement in Advertising?
John B. Ford

Journal of Advertising Research Mar 2018, 58 (1) 1-2; DOI: 10.2501/JAR-2018-006
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Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART

Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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How Advertising Expenditures Affect Consumers’ Perceptions of Quality
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi

Journal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
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The Myth of Targeting Small, But Loyal Niche Audiences
Harsh Taneja

Journal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037
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Impact of Media Context On Advertising Memory
Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy, Leonard N. Reid

Journal of Advertising Research Mar 2019, 59 (1) 99-128; DOI: 10.2501/JAR-2018-016
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How Does Recall Work in Advertising?
Geoffrey Precourt

Journal of Advertising Research Sep 2016, 56 (3) 229-230; DOI: 10.2501/JAR-2016-031

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