The following papers are available open access:
When Brands Go Dark: Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods
Volume 60, Issue 3, 2021
Nicole Hartnett, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, nicole.hartnett@marketingscience.info
Adam Gelzinis, Endeavour Group, adam.gelzinis@edg.com.au
Virginia Beal, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, virginia.beal@marketingscience.info
Rachel Kennedy, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, rachel.kennedy@marketingscience.info
Byron Sharp, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, byron.sharp@marketingscience.info
Do Billboard Advertisements Drive Customer Retention? Expanding the “AIDA” Model to “AIDAR”
Volume 60, Issue 2, 2020
John L. Fortenberry Jr., Louisiana State University Shreveport, Willis–Knighton Health System, john.fortenberry@lsus.edu
Peter J. McGoldrick, University of Manchester, peter.mcgoldrick@manchester.ac.uk
It is possible for papers submitted to the journal to be made open access. For more information on this process please email our editorial team at jar@warc.com.