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Table of Contents

Getting Metrics Right

01 December 2009; volume 49, issue 4

Editorial

  • You have accessRestricted access
    Getting Metrics Right
    Geoffrey Precourt
    Journal of Advertising Research Dec 2009, 49 (4) 395-396; DOI: 10.2501/S0021849909091004

Viewpoint

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    Just AskingWhy You Should Make People Curious about Your Brand
    Joel Rubinson
    Journal of Advertising Research Dec 2009, 49 (4) 399-400; DOI: 10.2501/S0021849909091016

Commentary

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    Who Owns Metrics?Building a Bill of Rights for Online Advertisers
    Benjamin Edelman
    Journal of Advertising Research Dec 2009, 49 (4) 401-403; DOI: 10.2501/S0021849909091028

Articles

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    It's PersonalExtracting Lifestyle Indicators in Digital Television Advertising
    George Lekakos
    Journal of Advertising Research Dec 2009, 49 (4) 404-418; DOI: 10.2501/S0021849909091041
  • You have accessRestricted access
    Measuring Advertising Quality on TelevisionDeriving Meaningful Metrics from Audience Retention Data
    Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
    Journal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090
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    A New Branch of AdvertisingReviewing Factors That Influence Reactions to Product Placement
    Eva van Reijmersdal, Peter Neijens, Edith G. Smit
    Journal of Advertising Research Dec 2009, 49 (4) 429-449; DOI: 10.2501/S0021849909091065
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    How Emotive is CreativityAttention Levels and TV Advertising
    Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
    Journal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077
  • You have accessRestricted access
    The Foundations of Quality InitiativeA Five-Part Immersion into the Quality of Online Research
    Robert Walker, Raymond Pettit, Joel Rubinson
    Journal of Advertising Research Dec 2009, 49 (4) 464-485; DOI: 10.2501/S0021849909091089
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Journal of Advertising Research: 49 (4)
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