The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.
The Advertising Research Foundation began publishing the Journal of Advertising Research in 1960, and since its inception it has become one of the seminal journals in the industry. The JAR encourages dialogue between practitioners and academics to expand the scientific body of knowledge about all facets of marketing and advertising research, and to facilitate translation of that knowledge to support the ARF’s mission of ‘effective business through research and insights’.
The Journal is read by practitioners in the field of advertising and marketing research, and students and faculty members at more than 5,000 universities in 127 countries. It is available to ARF members, JAR Editorial Board members, and direct subscribers.
The Journal is also available to subscribers of WARC.com, which include the world's largest advertising and media agencies, research companies, universities and advertisers.
About the ARF
The Advertising Research Foundation (The ARF) is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations.
In 2016 The ARF will be celebrating 80 years of objective, original, and curated research. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF works with its members to create dynamic solutions that build marketing and advertising effectiveness and drive growth. This collaboration yields meaningful, actionable, and indispensable insights that empower The ARF network to have a lasting impact on member organizations and the industry at large.
About WARC
The JAR is published quarterly for the ARF by WARC. WARC.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.
In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.
WARC also publishes other leading journals including Admap, Market Leader and the International Journal of Market Research.