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the Journal of Advertising Research

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Archive of all online content

January 01, 2000 - December 01, 2024
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Volume 48

December
  • 01 December 2008 : Vol 48, Issue 4The Challenge of China
September
  • 01 September 2008 : Vol 48, Issue 3The Long Tail of Media
June
  • 01 June 2008 : Vol 48, Issue 2Marketing Pluralism
March
  • 01 March 2008 : Vol 48, Issue 1Advertising and Ethics
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Current Issue

1 December 2024 (Vol 64 Issue 4) Table of Contents
Journal of Advertising Research: 64 (4)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • How Does Recall Work in Advertising?
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark: A Replication and Extension
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