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the Journal of Advertising Research

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Archive of all online content

January 01, 2000 - September 01, 2024
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Volume 50

December
  • 01 December 2010 : Vol 50, Issue 4Beyond Reach and Frequency
September
  • 01 September 2010 : Vol 50, Issue 3The Multi-Cultural Mandate
June
  • 01 June 2010 : Vol 50, Issue 2The Power of Television in a Digital Age
March
  • 01 March 2010 : Vol 50, Issue 1Is Anybody Listening?
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Current Issue

1 September 2024 (Vol 64 Issue 3) Table of Contents
Journal of Advertising Research: 64 (3)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • How Does Retargeting Work For Different Gen Z Mobile Users?
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark: A Replication and Extension
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