Table of Contents

Articles

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  Today's Advertising Laws: Will They Survive the Digital Revolution?

  Byron Sharp, Yoram (Jerry) Wind

  Journal of Advertising Research Jun 2009, 49 (2) 120-126; DOI: 10.2501/S002184990909014X
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  Advertising Impact Generalizations In a Marketing Mix Context

  Dominique M. Hanssens

  Journal of Advertising Research Jun 2009, 49 (2) 127-129; DOI: 10.2501/S0021849909090151
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  Empirical Generalizations about Advertising Campaign Success

  Les Binet, Peter Field

  Journal of Advertising Research Jun 2009, 49 (2) 130-133; DOI: 10.2501/S0021849909090163
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  Whither the Click? How Online Advertising Works

  Gian M. Fulgoni, Marie Pauline Mörn

  Journal of Advertising Research Jun 2009, 49 (2) 134-142; DOI: 10.2501/S0021849909090175
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  The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and Internet Advertising

  Jenni Romaniuk

  Journal of Advertising Research Jun 2009, 49 (2) 143-150; DOI: 10.2501/S0021849909090187
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  Brand Placement Prominence: Good for Memory! Bad for Attitudes?

  Eva van Reijmersdal

  Journal of Advertising Research Jun 2009, 49 (2) 151-153; DOI: 10.2501/S0021849909090199
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  The Role of Advertising in Word of Mouth

  Ed Keller, Brad Fay

  Journal of Advertising Research Jun 2009, 49 (2) 154-158; DOI: 10.2501/S0021849909090205
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  How Clutter Affects Advertising Effectiveness

  Peter Hammer, Erica Riebe, Rachel Kennedy

  Journal of Advertising Research Jun 2009, 49 (2) 159-163; DOI: 10.2501/S0021849909090217
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  A New Theorem for Optimizing the Advertising Budget

  Malcolm Wright

  Journal of Advertising Research Jun 2009, 49 (2) 164-169; DOI: 10.2501/S0021849909090229
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  Using Quasi-Experimental Data To Develop Empirical Generalizations For Persuasive Advertising

  J. Scott Armstrong, Sandeep Patnaik

  Journal of Advertising Research Jun 2009, 49 (2) 170-175; DOI: 10.2501/S0021849909090230
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  The In-Store “Audience”

  Herb Sorensen

  Journal of Advertising Research Jun 2009, 49 (2) 176-179; DOI: 10.2501/S0021849909090242
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  Behavioral Effects of Digital Signage

  Raymond R. Burke

  Journal of Advertising Research Jun 2009, 49 (2) 180-185; DOI: 10.2501/S0021849909090254
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  Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns

  Leslie Wood

  Journal of Advertising Research Jun 2009, 49 (2) 186-192; DOI: 10.2501/S0021849909090266
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  The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling

  Alan G. Sawyer, Hayden Noel, Chris Janiszewski

  Journal of Advertising Research Jun 2009, 49 (2) 193-197; DOI: 10.2501/S0021849909090278
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  Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function

  Jennifer Taylor, Rachel Kennedy, Byron Sharp

  Journal of Advertising Research Jun 2009, 49 (2) 198-200; DOI: 10.2501/S002184990909028X
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  An Update of Real-World TV Advertising Tests

  Ye Hu, Leonard M. Lodish, Abba M. Krieger, Babak Hayati

  Journal of Advertising Research Jun 2009, 49 (2) 201-206; DOI: 10.2501/S0021849909090291
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  The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

  Kate Newstead, Jennifer Taylor, Rachel Kennedy, Byron Sharp

  Journal of Advertising Research Jun 2009, 49 (2) 207-210; DOI: 10.2501/S0021849909090308
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  Television: Back to the Future

  Byron Sharp, Virginia Beal, Martin Collins

  Journal of Advertising Research Jun 2009, 49 (2) 211-219; DOI: 10.2501/S002184990909031X
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  Empirical Evidence of TV Advertising Effectiveness

  Joel Rubinson

  Journal of Advertising Research Jun 2009, 49 (2) 220-226; DOI: 10.2501/S0021849909090321
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  The Enduring Influence of TV Advertising And Communications Clout Patterns In the Global Marketplace

  Oscar Jamhouri, Marek L. Winiarz

  Journal of Advertising Research Jun 2009, 49 (2) 227-235; DOI: 10.2501/S0021849909090333
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  Digital Video Recorders And Inadvertent Advertising Exposure

  Erik du Plessis

  Journal of Advertising Research Jun 2009, 49 (2) 236-239; DOI: 10.2501/S0021849909090345
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  Generalizations about Advertising Effectiveness in Markets

  Gerard J. Tellis

  Journal of Advertising Research Jun 2009, 49 (2) 240-245; DOI: 10.2501/S0021849909090357
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  Advertising Empirical Generalizations: Implications for Research and Action

  Yoram (Jerry) Wind, Byron Sharp

  Journal of Advertising Research Jun 2009, 49 (2) 246-252; DOI: 10.2501/S0021849909090369