Digital First

January 23, 2023

Why Casting Older Female Models Is Good for Advertising
Hanna Berg, Karina T. Liljedal

Journal of Advertising Research Jan 2023, 2023-001; DOI: 10.2501/JAR-2023-001

January 20, 2023

A Guide to Graphic Design For Functional versus Experiential Ads
Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement

Journal of Advertising Research Jan 2023, 2023-002; DOI: 10.2501/JAR-2023-002

December 20, 2022

How Do Taxes on Car Sales Affect Television Advertising Strategies?
Yiting Deng, Min Jiang, Xiaodong Jiang

Journal of Advertising Research Dec 2022, 2022-029; DOI: 10.2501/JAR-2022-029

December 16, 2022

Actors Who Play Outlaws Can Be Good for Endorsing Products
Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson

Journal of Advertising Research Dec 2022, 2022-028; DOI: 10.2501/JAR-2022-028

March 31, 2017

Innovations in Marketing Analytics
Journal of Advertising Research Mar 2017, JAR-2017-011; DOI: 10.2501/JAR-2017-013