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Digital First

January 23, 2023

  • Why Casting Older Female Models Is Good for Advertising
    Hanna Berg, Karina T. Liljedal
    Journal of Advertising Research Jan 2023, 2023-001; DOI: 10.2501/JAR-2023-001

January 20, 2023

  • A Guide to Graphic Design For Functional versus Experiential Ads
    Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement
    Journal of Advertising Research Jan 2023, 2023-002; DOI: 10.2501/JAR-2023-002

December 20, 2022

  • How Do Taxes on Car Sales Affect Television Advertising Strategies?
    Yiting Deng, Min Jiang, Xiaodong Jiang
    Journal of Advertising Research Dec 2022, 2022-029; DOI: 10.2501/JAR-2022-029

December 16, 2022

  • Actors Who Play Outlaws Can Be Good for Endorsing Products
    Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson
    Journal of Advertising Research Dec 2022, 2022-028; DOI: 10.2501/JAR-2022-028

March 31, 2017

  • Innovations in Marketing Analytics
    Journal of Advertising Research Mar 2017, JAR-2017-011; DOI: 10.2501/JAR-2017-013

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