Best Paper 2021
Best Reviewer
Kirk Plangger, King’s Business School – King’s College London, (kirk.plangger@kcl.ac.uk)
Best Paper
Accounting for Causality When Measuring Sales Lift from Television Advertising: Television Campaigns Are Shown To Be More Effective for Lighter Brand Users
Volume 61, March 2021
Henry Assael, Stern School of Business, New York University, (hassael@stern.nyu.edu)
Masakazu Ishihara, Stern School of Business, New York University, (mi25@stern.nyu.edu)
Baek Jung Kim, Sauder School of Business, University of British Columbia, (baekjung,kim@sauder.ubc.ca)
Best Paper 2020
Best Reviewer
Martin Eisend, European University Viadrina Center for Market Communications, (eisend@europa-uni.de)
Claas Christian Germelmann, University of Bayreuth, (c.c.germelmann@uni-bayreuth.de)
Best Academic Paper
The Myth of Targeting Small, but Loyal Niche Audiences: Double-Jeopardy Effects in Digital-Media Consumption
Volume 60, September 2020
Harsh Taneja, University of Illinois Urbana-Champaign, (harsh.taneja@gmail.com)
Best Practitioner Paper
Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review — Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP
Volume 60, December 2020
Frank Findley, Marketing Accountability Standards Board, (frankfindley@themasb.org)
Kelly Johnson, The Walt Disney Company, (Kelly.Johnson@disney.com)
Douglas Crang, MSW Research, (dcrang@mswresearch.com)
David Stewart, Loyola Marymount University, (David.Stewart@lmu.edu)
Best Paper 2019
Best Reviewer
Angeline Close Scheinbaum, Clemson University, (aschein@clemson.edu)
Best Academic Paper
Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Effectiveness
Volume 59, March 2019
Eun Sook Kwon, Rochester Institute of Technology, (exkgpt@rit.edu)
Karen Whitehill King, University of Georgia, (kwking@uga.edu)
Greg Nyilasy, University of Melbourne, (gnyilasy@unimelb.edu.au)
Leonard N. Reid, University of Georgia and Virginia Commonwealth University, (lnreid@uga.edu)
Best Practitioner Paper
Allocating Spending on Digital Video Advertising: A Longitudinal Analysis across Video and Television
Volume 59, March 2019
Nazrul I. Shaikh, Market Fusion Analytics, (nazrul@gmail.com)
Mahima Hada, City University of New York, (Mahima.Hada@baruch.cuny.edu)
Niva Shrestha, Nielsen, Inc., (nivashres01@gmail.com)
Best Paper 2018
Best Academic Reviewer
Kate Pounders, University of Texas at Austin (kate.pounders@austin.utexas.edu)
Best Practitioner Reviewer
Mike Hess, Hess Consulting (michaelhes@aol.com)
Best Academic Paper
How Do Heuristics Influence Creative Decisions at Advertising Agencies? Factors that Affect Managerial Decision Making When Choosing Ideas to Show the Client
Volume 58, June 2018
Douglas C. West, King's College London, (douglas.west@kcl.ac.uk)
George Christodoulides, Birkbeck, University of London, (g.christodoulides@bbk.ac.uk)
Jennifer Bonhomme, Huge, (Jennifer.I.bonhomme@gmail.com)
Best Practitioner Paper
How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales – Considerations for Marketers When Balancing Media Spend
Volume 58, March 2018
Rob Jayson, US International Media (USIM), (rjayson@theusim.com)
Martin P. Block, Northwestern University, (mp-block@northwestern.edu)
Yingying Chen, Michigan State University, (chenyi52@msu.edu)
Best Paper 2017
Best Reviewer
Colin Campbell, University of San Diego (colincampbell@sandiego.edu)
See Colin's insights into peer review in his article: Why Peer-Review Is Good for Research and the Experts Who Vet It.
Best Academic Paper
Corporate Social Responsibility and Marketing Performance – The Moderating Role Of Advertising Intensity
Volume 57, December 2017
Mahabubur Rahman, Rennes School of Business, (mahabubur.rahman@esc-rennes.com)
M. Ángeles Rodríguez-Serrano, University of Seville, (mariangeles@us.es)
Mary Lambkin, Smurfit Business School, University College Dublin, (mary.lambkin@ucd.ie)
Best Practitioner Paper
Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline – Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
Volume 57, June 2017
Brad Fay, Engagement Labs, (brad.fay@engagementlabs.com)
Rick Larkin, Engagement Labs, (rick.larkin@engagementlabs.com)
Best Paper 2016
Best Reviewer
David Stewart, Loyola Marymount University (david.stewart@lmu.edu)
Best Paper
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement – Predicting Consumer Behavior Across Qualitatively Different Experiences
Volume 56, March 2016
Bobby J. Calder, Northwestern University, (calder@kellogg.northwestern.edu)
Mathew S. Isaac, Seattle University, (isaacm@seattleu.edu)
Edward C. Malthouse, Northwestern University, (ecm@northwestern.edu)
Best Paper 2015
Best Academic Reviewer
C. Samuel Craig, New York University, Leonard N. Stern School of Business, (scraig@stern.nyu.edu)
Best Practitioner Reviewer
Frank Cotignola, News America Marketing, (fcotigno@gmail.com)
Best Academic Paper
How Reliable Are Neuromarketers' Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth among Vendors
Volume 55, June 2015
Duane Varan, Murdoch University/Audience Labs, (D.Varan@murdoch.edu.au)
Annie Lang, Indiana University/The Media School, (anlang@indiana.edu)
Patrick Barwise, London Business School, (pbarwise@london.edu)
René Weber, University of California, Santa Barbara, (renew@comm.ucsb.edu)
Steven Bellman, Murdoch University/Audience Labs, (bellman@audiencelabs.com)
Best Practitioner Paper
Measuring the Long-Term Effects of Television Advertising: Nielsen-CBS Study Uses Single-Source Data to Reassess the “Two-Times” Multiplier
Volume 55, June 2015
Leslie A. Wood, Chief Research Officer, Nielsen Catalina Solutions, (Leslie.Wood@ncsolutions.com)
David F. Poltrack, Chief Research Officer, CBS Corp. and President of CBS VISION; Chair of The ARF Board of Directors (dfpoltrack@cbs.com)
Best Paper 2014
Best Reviewer
Scott Kozlow, Macquarie University (scott.koslow@mq.edu.au)
Best Academic Paper
How Corporate Cultures Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools
Issue 54, 2, June 2014
Douglas C. West, Kings College London (dcwest@btinternet.com)
John B. Ford, Old Dominion University (jbford@odu.edu)
Paul W. Farris, University of Virginia (farrisp@darden.virginia.edu)
Best Practitioner Paper
The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion
Issue 54, 1, March 2014
Peter Pynta, NeuroInsight (ppynta@neuro-insight.com.au)
Shaun A. Seixas, NeuroInsight (sseixas@neuro-insight.com.au)
Geoffrey E. Nield, NeuroInsight (gnield@neuro-insight.com.au)
James Hier, MEC (james.hier@mecglobal.com)
Emelia Millward, Seven Network (emillward@seven.com.au)
Richard B. Silberstein, University of Melbourne, NeuroInsight (rsilberstein@neuro-insight.com.au)
Best Paper 2013
Best Academic Paper
How Strong is the Pull of the Past? Measuring Nostalgia Evoked by Advertising
Issue 53, 2, June 2013
Altaf Merchant, University of Washington, Tacoma
Kathryn LaTour and Michael S. LaTour, Cornell University
John B. Ford, Old Dominion University
Best Practitioner Paper
Leveraging Synergy and Emotion in a Multi-Platform World: A Neuroscience-Informed Model of Engagement
Issue 53, 4, December 2013
Audrey Steele, Fox Broadcasting
Devra Jacobs, Randall Rule, Brian Levine and Carl D. Marci, Innerscope
Caleb Siefert, University of Michigan
Best Paper 2012
Best Academic Paper
Seeding Viral Content: The Role of Message and Network Factors
Issue 52, 4, December 2012
Yuping Liu-Thompkins, Old Dominion University
Best Practitioner Paper
How Validation Can Trump Digital Waste and Generate Value across the Digital Advertising Ecosystem
Issue 52, 2, June 2012
Linda Boland Abraham, Anne Hunter and Andrea Vollman, comScore, Inc.
Best Paper 2011
From Silos to Synergy: A Fifty-year Review of Cross-media Research Shows Synergy Has Yet to Achieve its Full Potential
Issue 51, 1, March 2011
Henry Assael, Stern School of Business, New York University