Having an article published in the Journal of Advertising Research will expose your work to a broad audience. In addition to its academic readership at more than 5,000 universities in 127 countries, and its ARF-member audience, JAR’s practitioner audience includes subscribers to Warc.com. Among them are the world’s largest advertising and media agencies, research companies, and advertisers in more than 100 countries.
The Journal of Advertising Research welcomes manuscript submissions from both academic and practitioner authors. This means there is an emphasis on publishing papers that achieve advancements in both theory and practice. All submissions should be made through our online Editorial Manager system at www.editorialmanager.com/jar. If you have any questions, please contact us at jar@warc.com.
JAR is looking for actionable research findings, and as a result there is preference for submissions that include empirical data (i.e., quantitative, qualitative, or mixed). Conceptual submissions are encouraged only if they contribute major advancements of understanding relevant to advertising practice.
JAR now differentiates between the guidelines for submission of new and accepted papers. Only if your paper is accepted will you be asked to revise it to JAR style and format for publication.
GUIDELINES FOR NEW PAPER SUBMISSIONS
- Papers should be 7,000 words or less, excluding references and any web appendices. Exceptions are possible in select cases by emailing the Editor
- Please do not include authors’ names within the manuscript, as papers undergo double-blind review
- Include a web appendix with any information that is useful, but not central, to your paper (e.g., stimuli, scale items, etc.)
- Authors should submit their manuscript as a Word file. Figures and tables can be placed either within the text or at the end of the paper
- Include details on how you obtained your data and any controls (e.g., attention checks, etc.) used to ensure quality. We are open to data from any source, provided the data is appropriate to your study design and research questions.
- Authors are welcome to use any paper format, but all papers should include key elements necessary for peer review (abstract, 3-5 management slant bullet points summarizing key findings for practitioners, keywords, introduction, methods, results, theoretical implications, managerial implications, references, tables and figures)
- Please do not use acronyms (unless they are very well-known) and minimize use of jargon.
- Given our strong practitioner readership, please place particular emphasis on the managerial implications of your research findings
- References can be included in any style or format, provided the referencing is consistent. Key information (e.g., author(s) name(s), article or book title, year of publication, journal name, volume/issue, and pages) should be included. Including DOI is encouraged
- If a paper is accepted, authors will be asked to revise their paper to follow JAR’s Guidelines for Accepted Papers (found below)
GUIDELINES FOR ACCEPTED PAPERS
- Titles should be comprised of both a 100-character main title and a 100-character subtitle. Include words that will make your article easy to search for and discover
- Include any acknowledgements of financial or technical assistance at the bottom of the title page
- After the title page, include biographies of up to 100 words of each author including their title, research specialties, and academic research journals and/or conferences where their work is published. Biographies may be edited for publishing
- Ensure your abstract is 100 words or less, and that it mentions your key findings
- Immediately after the abstract, include 3-to-5 “management slant” bullet points summarizing key findings for practitioners
- Include 3-to-6 keywords
- Revise your paper to use short, simple sentences in American English, and avoid siloed jargon and use of acronyms (unless they are widely used; e.g., ASMR, but spell it out on first reference). This will make your writing accessible to a broader, global audience
- Revise your paper to use the active voice (except for the methods section)
- Submit editable (Microsoft Office-compatible) files for all tables and charts. Any photos or screenshots should be high resolution (minimum 190 mm wide at 300 dpi)
- Check that references are used to support an argument. For example, write “Black is white (Precourt, 2013)” rather than “Precourt (2013) found that black is white”
- Check that in-text references use authors’ last names and date only in parentheses. For example: “Black is white (Precourt, 2013)”
Check that all references are included and listed alphabetically by first author’s last name at the end of the paper in the reference section. See examples below (please check a recent issue of JAR for more):
- Phelps, J. E., R. Lewis, L. Mobilio, D. Perry, and N. Raman. “Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email.” Journal of Advertising Research 44, 4 (2004): 333–348.
- Hair, J. F., W. C. Black, B. J. Babin, R. E. Anderson, and R. L. Tatham. Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2006.
- Hetter, C. “Implications of New Interactive Technologies for Conceptualizing Communication.” In Media Use in the Information Age: Emerging Patterns of Adoption and Computer Use, J. L. Salvaggio and J. Bryant, eds. Hillsdale, NJ: Lawrence Erlbaum Associates, 1989.