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the Journal of Advertising Research

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Archive of all online content

January 01, 2000 - September 01, 2024
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Volume 51

December
  • 01 December 2011 : Vol 51, Issue 4Engaging with Digital China
September
  • 01 September 2011 : Vol 51, Issue 3Advertising Ethics
June
  • 01 June 2011 : Vol 51, Issue 2New Models for a New Age of Research
March
  • 01 March 2011 : Vol 51, Issue 1 50th Anniversary Supplement
  • 01 March 2011 : Vol 51, Issue 1The Future of Marketing Research
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Current Issue

1 September 2024 (Vol 64 Issue 3) Table of Contents
Journal of Advertising Research: 64 (3)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • How Does Retargeting Work For Different Gen Z Mobile Users?
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark: A Replication and Extension
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