Volume 63, Issue 3, 2023
- Ready or Not, Generative AI Is Here to StayColin Campbell
- Is Your Brand Protected? Assessing Brand Safety Risks In Digital CampaignsRoss W. Johnson, Clay Voorhees, and Farnoosh Khodakarami
- Beyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, and Naipeng Chao
- Who Needs Highly Creative Advertising?Ahmed Hamed al-Shuaili, Scott Koslow, and Mark Kilgour
- Special Issue PreviewMarla B. Royne Stafford
- Advertising Eco-Friendly Behavior to Young Adults: “Sweat” or “Do Good”?Sandra Praxmarer-Carus and Constanze Gathen
- Do Consumers Prefer Sad Faces on Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, and Long Chen
- When and Why Are Consumers Willing to Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, and Murilo Costa Filho
Featured Articles
-
September 05, 2017
-
February 24, 2017
-
June 06, 2017
-
March 07, 2017
-
October 27, 2016
-
November 23, 2016
-
December 05, 2016