Volume 64, Issue 4, 2024
- Help Shape the Future of Research at JARColin Campbell
- “That’s It!” How Short Exclamations Boost the Effectiveness of Price CommunicationsGal Mazor, Dikla Perez, and Ann Kronrod
- Effects of Offline versus Online Promotional Media on Consumer ResponseTaku Togawa, Hiroaki Ishii, Soonho Kwon, Ikumi Hiraki and Naoto Onzo
- An Examination of Digital Accessibility within Social Media PlatformsMary Anne Raymond, Hillary Smith, Les Carlson, and Aditya Gupta
- How Is Influencer Follower Size Related to Brand Responses?Eva A. van Reijmersdal, Tatiana Domingues Aguiar, and Guda van Noort
- Optimizing Product Placement Interface Design in Mobile Food Delivery MarketingLiang Xiao, Jiajun Lei, and Shu Wang
- Shockingly Offensive—The Deliberate Use of Slurs in Prosocial AdvertisingMia M. Birau, Diane J. G. Laloum, and Guillaume Arribart
- Make Cause-Related Marketing Messages about Your Customers, Not the BrandJustin F. McManus, Sergio W. Carvalho, and Hamed Aghakhani
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016