Volume 64, Issue 4, 2024

• Help Shape the Future of Research at JARColin Campbell
• “That’s It!” How Short Exclamations Boost the Effectiveness of Price CommunicationsGal Mazor, Dikla Perez, and Ann Kronrod
• Effects of Offline versus Online Promotional Media on Consumer ResponseTaku Togawa, Hiroaki Ishii, Soonho Kwon, Ikumi Hiraki and Naoto Onzo
• An Examination of Digital Accessibility within Social Media PlatformsMary Anne Raymond, Hillary Smith, Les Carlson, and Aditya Gupta
• How Is Influencer Follower Size Related to Brand Responses?Eva A. van Reijmersdal, Tatiana Domingues Aguiar, and Guda van Noort
• Optimizing Product Placement Interface Design in Mobile Food Delivery MarketingLiang Xiao, Jiajun Lei, and Shu Wang
• Shockingly Offensive—The Deliberate Use of Slurs in Prosocial AdvertisingMia M. Birau, Diane J. G. Laloum, and Guillaume Arribart
• Make Cause-Related Marketing Messages about Your Customers, Not the BrandJustin F. McManus, Sergio W. Carvalho, and Hamed Aghakhani

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