Volume 64, Issue 2, 2024
- Tips for Advertising Professionals Submitting to JARColin Campbell
- The Impact of Advertising on a Company’s Stock PriceShuba Srinivasan and Dominique M. Hanssens
- Searching for the Holy Grail of Sponsorship-Linked MarketingJonathan A. Jensen
- Ignite the Scent—The Effectiveness of Implied Explosion in Perfume AdsOlivier Droulers, Junwei (Jerry) Yu, and Sophie Lacoste-Badie
- Why Shorter Advertisement Breaks Reduce Radio Advertisement AvoidanceAaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer
- Musical Manipulation of Visual Scenes in Video, Film, and TV AdvertisementsSebastian Silas, David John Baker, and Daniel Müllensiefen
SPECIAL ISSUE CONTINUATION: PROSOCIAL ADVERTISING MESSAGES
- Why a Single Pro-Environmental Appeal Works to Promote Behavioral ChangeMatthew Pittman, Tyler Milfeld, and Kibum Youn
- How Virtual Reality Can Increase Effectiveness of Prosocial AdvertisingOu Li, Zhigeng Pan, Han Qiu, and Da Qian
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016