Volume 63, Issue 1, 2023
- Introducing 2023 JAR Research PrioritiesColin Campbell
- How Do Taxes on Car Sales Affect Television Advertising Strategies?Yiting Deng, Min Jiang, and Xiaodong Jiang
- Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?Jonas Colliander, Micael Dahlen, and Helge Thorbjørnsen
- Actors Who Play Outlaws Can Be Good for Endorsing ProductsJennifer Jeffrey, Matthew Thomson, and Allison R. Johnson
- An Investigation Into Slogan Design on Creating Slogan–Brand AlignmentMayukh Dass, Chiranjeev Kohli, and Manaswini Acharya
- Why Casting Older Female Models Is Good for AdvertisingHanna Berg and Karina T. Liljedal
- A Guide to Graphic Design for Functional versus Experiential AdsYuanyuan Zhu, Tina Tessitore, Paul Harrigan, and Kristof Coussement
Featured Articles
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December 05, 2016