Volume 63, Issue 3, 2023

• Ready or Not, Generative AI Is Here to StayColin Campbell
• Is Your Brand Protected? Assessing Brand Safety Risks In Digital CampaignsRoss W. Johnson, Clay Voorhees, and Farnoosh Khodakarami
• Beyond the Targeted Customer: Spillover Effect through Social InfluenceZhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, and Naipeng Chao
• Who Needs Highly Creative Advertising?Ahmed Hamed al-Shuaili, Scott Koslow, and Mark Kilgour
• Special Issue PreviewMarla B. Royne Stafford
• Advertising Eco-Friendly Behavior to Young Adults: “Sweat” or “Do Good”?Sandra Praxmarer-Carus and Constanze Gathen
• Do Consumers Prefer Sad Faces on Eco-Friendly Products?Ke Zhang, Siqi Wang, Huan Yang, and Long Chen
• When and Why Are Consumers Willing to Help For-Profit Companies in Distress?Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, and Murilo Costa Filho

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