Volume 63, Issue 1, 2023

• Introducing 2023 JAR Research PrioritiesColin Campbell
• How Do Taxes on Car Sales Affect Television Advertising Strategies?Yiting Deng, Min Jiang, and Xiaodong Jiang
• Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?Jonas Colliander, Micael Dahlen, and Helge Thorbjørnsen
• Actors Who Play Outlaws Can Be Good for Endorsing ProductsJennifer Jeffrey, Matthew Thomson, and Allison R. Johnson
• An Investigation Into Slogan Design on Creating Slogan–Brand AlignmentMayukh Dass, Chiranjeev Kohli, and Manaswini Acharya
• Why Casting Older Female Models Is Good for AdvertisingHanna Berg and Karina T. Liljedal
• A Guide to Graphic Design for Functional versus Experiential AdsYuanyuan Zhu, Tina Tessitore, Paul Harrigan, and Kristof Coussement

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