Colin Campbell – Editor-in-Chief
Colin Campbell is associate professor of marketing at University of San Diego’s Knauss School of Business. Colin is known in both industry and academic circles for his extensive work in social-media advertising, social-media marketing, video advertising, influencer and native advertising, subversive collectives and consumer psychology. A recipient of the JAR Best Reviewer award, Colin most recently served as one of John Ford’s associate editors. He won the Knauss School’s High Impact Research Award 2021–2022 and Best Article 2020 at Business Horizons.
Tae Hyun Baek – Associate Editor
Tae Hyun Baek is an associate professor in the Department of Media and Communication at Sungkyunkwan University in Seoul, Republic of Korea. His primary research interests revolve around digital advertising, consumer responses to artificial intelligence, and prosocial behaviors, with a focus on consumer psychology. Baek’s work is published in the Journal of Advertising, International Journal of Advertising, Journal of Business Research, Journal of Interactive Marketing, Psychology & Marketing, and European Journal of Marketing, among others. He is a Best Paper award recipient from the American Academy of Advertising conferences, and he holds the position of Associate Editor at the Journal of Current Issues and Research in Advertising.
Danielle Chmielewski-Raimondo – Associate Editor
Danielle is a senior lecturer in marketing in the Department of Management and Marketing, Faculty of Business and Economics at the University of Melbourne, Australia. Danielle takes an interdisciplinary focus in her research. She publishes widely in a range of prestigious international journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology & Marketing. She is also a recent recipient of the JAR Best Reviewer award.
Jonas Colliander – Associate Editor
Jonas Colliander is an associate professor at the Stockholm School of Economics’ Center for Retailing. Jonas has a passionate interest in communication and consumer behavior, especially online. His main focus areas are various forms of social media communication, online reviews, consumer interactions with AI, and e-commerce. His work has been featured in the Journal of Advertising Research, Journal of Advertising, European Journal of Marketing, Journal of Travel Research, Computers in Human Behavior, among others.
Kirsten Cowan – Associate Editor
Kirsten Cowan is a senior lecturer in marketing at the University of Edinburgh Business School. Her research investigates how consumers interact with brands using different technologies, and how this affects information processing and decision making. Her current research projects explore branding within the realm of augmented and virtual reality, website design, social media, and artificial intelligence, in the areas of fashion brands, hospitality and tourism branding. Cowan is also co-leading the JAR’s call for papers, “Insights for Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse.” Her work can be found in the European Journal of Marketing, Journal of Business Ethics, Psychology & Marketing, Industrial Marketing Management, and Journal of Business Research, among other journals.
Jenna Drenten – Associate Editor
Jenna Drenten is associate professor of marketing in the Quinlan School of Business at Loyola University Chicago. Jenna has a passion for using qualitative social media methods to explore how consumer culture is mediated and monetized in the platform economy. Her expertise in influencer marketing, gender-based advertising, online culture, and social media marketing is regularly featured in media outlets including Financial Times, The Washington Post, and Business Insider. Her research has been published in Journal of Consumer Research, Journal of Advertising, Journal of Business Research, and Journal of Consumer Affairs, among others.
Yang Feng – Associate Editor
Yang Feng is an advertising associate professor in artificial intelligence at the University of Florida College of Journalism and Communications. Her research focuses on the role of AI as an information delivery agent as well as a powerful research tool. In particular, she examines the impact of algorithm-shaped norms on consumer responses to social media advertising using machine-learning approaches in addition to surveys and experiments. She also investigates the use of emerging technologies, including augmented reality, virtual reality, and 360-degree videos, to generate interactive advertising messages. Yang has published 30 scholarly articles in the Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Health Communication, and Computers in Human Behavior, among others.
Nicole Hartnett – Associate Editor
Nicole Hartnett is a senior research fellow at the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia. Her research spans advertising creativity and effectiveness measurement, managerial judgement, media spending, and brand identity. She has published in the Journal of Advertising Research, Journal of Advertising, and European Journal of Marketing, among others. Nicole also works closely with Ehrenberg-Bass Institute sponsors to promote evidence-based marketing decisions and support their brands to grow.
Jean-Luc Herrmann – Associate Editor
Jean-Luc Herrmann is professor of management sciences (marketing) and holds the Marketing Communication Chair at the CEREFIGE Research Center at the University of Lorraine, France. His research interests focus on marketing communication, especially on advertising, sponsorship, and product placement effects. He has recently published in the International Journal of Research in Marketing, Journal of Business Research, Journal of Advertising Research, Journal of Advertising, and Recherche et Applications en Marketing (the French marketing leading journal). Over nearly 15 years, his mission at the French Marketing Association consists of developing a strong partnership with the Academy of Marketing Science community. A member of the AMS Board of Governors (2016-2022 and 2022-2028), he served as Program Co-Chair for the 2016 AMS World Marketing Congress in Paris.
Ben Lowe – Associate Editor
Ben Lowe is professor of marketing at Kent Business School, University of Kent, Canterbury (UK). His research is based around consumer behaviour and he has published widely in this area with a specific focus around innovation adoption, pricing, sustainable consumption and the use of technology to help consumers make better decisions. He has co-authored an international book on marketing research in its 5th edition and has published articles in journals such as the European Journal of Marketing, Psychology & Marketing, Journal of Interactive Marketing, Journal of Public Policy and Marketing, Technological Forecasting and Social Change, and Technovation.
Altaf Merchant – Associate Editor
Altaf Merchant is a professor of marketing and the Gary E. and James A. Milgard Endowed Dean of the Milgard School of Business at the University of Washington Tacoma. He has published more than 50 peer-reviewed articles in such journals as Journal of Advertising, Journal of Business Ethics, and Journal of Advertising Research, and made more than 100 scholarly presentations worldwide. His research interest is focused on nostalgia and emotions, branding, cross-cultural, and prosocial issues. Merchant is a guest editor with Journal of Business Research and has held visiting positions in Aix-Marseille University and University of Lorraine in France, King's College in London, U.K., and MICA in India. Before entering academia, he was a brand marketing manager for more than a decade with Glaxo SmithKline, Reckitt, and Sara Lee.
Tyler Milfeld – Associate Editor
Tyler Milfeld is the Michelle and Sean Traynor '91 Assistant Professor of Marketing at Villanova University. He earned his Ph.D. from the University of Tennessee, Knoxville, his MBA from the University of Texas at Austin, and a B.A. from Northwestern University. Tyler specializes in brand communication, corporate social responsibility, message framing, and linguistics. His research has been published in the field’s leading journals such as the Journal of Advertising Research, Journal of Advertising, and International Journal of Advertising. His article, “A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising,” won the Journal of Advertising’s Best Article of the Year Award in 2021. Prior to academia, Tyler held marketing and sales roles at The Hershey Company, Colgate-Palmolive, PepsiCo, and Johnson & Johnson.
Kirk Plangger – Associate Editor
Kirk Plangger is a professor of marketing in the King’s Business School at King’s College London. His research focuses on consumer-led digital marketing strategies including topics such as falsity in marketing, customer privacy and surveillance, and consumer engagement strategies. Plangger’s work has appeared in leading journals such as the Journal of Advertising Research, Journal of the Academy of Marketing Science, Information Systems Research, and Journal of Retailing, among others.
Kate Pounders – Associate Editor
Kate Pounders is a consumer psychologist at University of Texas at Austin Moody College of Communication. Her expertise is in goals, the self, and emotion in the domains of persuasion, consumer behavior, and consumer well-being. Her research focuses on how consumer affect, motivation, and identity interact to influence consumer attitudes and behaviors. She is primarily interested in social marketing and health advertising and is keen to explore these domains in interactive media technologies. Pounders is also interested in gender representation in media and advertising and its influence on outcomes related to both advertising effectiveness and self-perceptions. In addition to JAR, she has been published in the Journal of Marketing, Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Health Communication, the Journal of Health Psychology, among others. She serves on the editorial review boards of the Journal of Advertising and Journal of Business Research.
Sean Sands – Associate Editor
Sean Sands is professor of marketing at the Swinburne University of Technology. Sean has a passion for a diverse range of research topics, broadly aligning with how technology is changing the customer experience and impacting marketing practice. His work is published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, European Journal of Marketing, Journal of Retailing, Journal of Business Research, and Journal of Marketing Management among others.
M. Kim Saxton – Associate Editor
Kim Saxton is clinical professor of marketing at the University at Buffalo (SUNY). She teaches marketers how to make data-driven decisions, especially as relates to effectively implementing segmentation strategies. Kim has published broadly on new data analysis techniques, effective advertising and the impact of different kinds of promotions. She also explores factors that improve statup success and marketing approaches within startups. She has published in Marketing Science, Journal of Advertising Research, Journal of Business Research, International Journal of Research in Marketing, Strategic Entrepreneurship Journal, Journal of Business Venturing, Corporate Reputation Review, Reputation Management, Psychometrika and Journal of Research in Science Teaching.
Harlan Spotts – Associate Editor
Harlan Spotts is a professor of marketing in the College of Business at Western New England University, Springfield, MA, USA. He has published articles in the area of marketing communications, advertising and marketing. His research interests focus on the relationship between marketing communications and firm performance, and articles have been published in The Journal of Advertising Research, The Journal of Advertising, International Journal of Advertising, The Journal of Business Research, The Journal of Marketing, The European Journal of Marketing, among others.
Marla B. Royne Stafford – Associate Editor
Marla Royne Stafford, is a Professor at the University of Nevada-Las Vegas Lee Business School, and faculty scholar with the UNLV International Gaming Institute. Her roles since joining UNLV in 2019 have included Executive Associate Dean of Academic Affairs and the William F. Harrah Distinguished Chair. Marla’s research interests focus on sustainability and health, pharmaceutical advertising, and consumer well-being. Prior to academia, Marla spent time in industry in marketing, communications, and training development. Her work can be found in the JAR, Journal of Advertising, Journal of Current Issues and Research in Advertising, and International Journal of Advertising, among other journals. A former Editor-in-Chief of the Journal of Advertising and Associate Editor of the Journal of Consumer Affairs, Marla is a past recipient of the AAA’s Ivan Preston Outstanding Contribution to Research Award and twice received the University of Memphis Alumni Association’s Distinguished Research Award in Business, Social Sciences and Law. She is currently a Fellow of AAA.
Ali Tamaddoni – Associate Editor
Ali Tamaddoni is associate professor of marketing and co-director of Deakin MarTech Lab at Deakin Business School, Australia. Ali’s research interests include customer analytics and social media analytics. Ali has been engaged in a range of research and consulting activities with large online retailers and tech companies, as well as professional sport teams in Australia and the U.S. His work has been published in the Journal of Marketing Research, Journal of Service Research, Journal of Advertising Research, International Journal of Research in Marketing, and Decision Support Systems among others.
Veronica L. Thomas – Associate Editor
Veronica L. Thomas is associate professor of marketing at Old Dominion University’s Strome College of Business. Her expertise is in consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. Veronica’s research appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Public Policy & Marketing, Journal of Business Research, Marketing Letters, among others. She has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.