The Journal of Advertising Research has significantly advanced the field of advertising research and its impact has been felt often outside of the academic sphere. This has been reflected in the Journal's far reaching prominence in news media. Collected below are just some of the articles with content directly attributable to JAR research.
04/17/19 Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
03/18/19 Marketing Dive
Surprising don'ts for cause-related marketing
01/14/19 Cynopsis Media
It Takes More Than Cartoons to Get Kids to Eat Healthy
11/16/18 Hispanic Ad
Hispanic Radio Podcast: Tackling 'No Hispanic' Dictates
11/09/18 Adotas
Ad Frequency: Familiarity Breeds Intent
11/07/18 AdAge
What's the frequency? Advertisers deal with conflicting data
10/22/18 Retail TouchPoints Blog
Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce
10/17/18 Harvard Business Review
Brands Shouldn’t Believe Everything They Read About Themselves Online
10/12/18 MediaPost
The Perception And Reality Of Multicultural TV Ad Bias
10/05/18 adotas
Measuring Children’s Emotions in Ad Research
08/21/18 adotas
Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements
08/09/18 Food Navigator
Betty Crocker, Goya, and Hershey’s are the leading US brands for social influence
08/09/18 Cynopsis Media
No big changes for Brooklyn Nine-Nine on NBC
07/13/18 Marketing Land
Report: Social media sentiment not predictive of offline brand outcomes
06/12/18 Cynopsis Media
HBO renews Succession for season two
06/08/18 Cynopsis Media
Mark Burnett goes back to the beginning with Eco-Challenge
05/29/18 Medical Xpress
More than lip service to a smile in advertising and marketing
05/24/18 Mobile Marketer
Disney-Pixar brings 'Incredibles' AR emojis to Samsung phones
05/09/18 Techly
The secret to the perfect advertisement smile has been revealed
05/07/18 B&T
Revealed: The Perfect Smile To Use In Advertising
05/06/18 Radio Ink
Bad Targeting Leaves Money On The Table
04/27/18 EurekAlert!
Black-oriented films can be highly profitable when marketed to all audiences, study finds
04/20/18 Glamour-news
Understanding the power of celebrity 'worship'
04/09/18 eConsultancy
The best digital marketing stats we’ve seen this week
04/06/18 MediaPost
Here's Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness
03/18/18 Radio Ink
Don’t Be A Lazy Measurer
03/15/18 Best Life
30 Hilariously Bad Celebrity Products
02/05/18 Skyword
The Inconvenient Youth Effect: How Kids Become Pro-Social Brand Evangelists
02/01/18 Live Mint
Love the talk. Buy the product
02/01/18 Adweek
The Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)
01/26/18 eConsultancy
10 of the best digital marketing stats we’ve seen this week
01/23/18 The Economist
Snap, chatter and pop goes the share price
01/17/18 GreenBiz
In green communications, fear and hope have different uses
01/03/18 MediaPost
Study: Creative Pitches Balance Gut And Experience
12/14/17 Research Live
Shared Behaviours
12/04/17 MediaPost
For CSR, Specifics Are Key To Converting Skeptics
09/22/17 MarTech Advisor
Technographics moves your selling and marketing strategies beyond just the who
07/17/17 Public Gaming Research Institute
How branded online games go viral
06/19/17 Multibriefs
How Instagram’s latest update could affect influencer marketing
05/14/17 Radio Ink
Don’t Throw Away Those Facts!
01/09/17 BizReport
Advertising: Research challenges socioemotional-selectivity theory
12/11/16 Radio Ink
Are You Trusting The Wrong Numbers?
10/14/16 Research Live
Brand loyalists may significantly skew research
10/05/16 MarTech Today
Here’s how marketing research is looking past consumers and connecting with their bodies
09/06/16 Radio Ink
What Radio Can Learn From Three Succcessful Brands
08/19/16 Eater
How Wheaties Set the Gold-Medal Standard for Sports Endorsements
08/19/16 Research Live
Fraud and ad blockers undermining integrity of metrics, says Fulgoni