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the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
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    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
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JAR in the News

The Journal of Advertising Research has significantly advanced the field of advertising research and its impact has been felt often outside of the academic sphere. This has been reflected in the Journal's far reaching prominence in news media. Collected below are just some of the articles with content directly attributable to JAR research.

04/17/19 Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands

03/18/19 Marketing Dive
Surprising don'ts for cause-related marketing

01/14/19 Cynopsis Media
It Takes More Than Cartoons to Get Kids to Eat Healthy

11/16/18 Hispanic Ad
Hispanic Radio Podcast: Tackling 'No Hispanic' Dictates

11/09/18 Adotas
Ad Frequency: Familiarity Breeds Intent

11/07/18 AdAge
What's the frequency? Advertisers deal with conflicting data

10/22/18 Retail TouchPoints Blog
Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce

10/17/18 Harvard Business Review
Brands Shouldn’t Believe Everything They Read About Themselves Online

10/12/18 MediaPost
The Perception And Reality Of Multicultural TV Ad Bias

10/05/18 adotas
Measuring Children’s Emotions in Ad Research

08/21/18 adotas
Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements

08/09/18 Food Navigator
Betty Crocker, Goya, and Hershey’s are the leading US brands for social influence

08/09/18 Cynopsis Media
No big changes for Brooklyn Nine-Nine on NBC

07/13/18 Marketing Land
Report: Social media sentiment not predictive of offline brand outcomes

06/12/18 Cynopsis Media
HBO renews Succession for season two

06/08/18 Cynopsis Media
Mark Burnett goes back to the beginning with Eco-Challenge

05/29/18 Medical Xpress
More than lip service to a smile in advertising and marketing

05/24/18 Mobile Marketer
Disney-Pixar brings 'Incredibles' AR emojis to Samsung phones

05/09/18 Techly
The secret to the perfect advertisement smile has been revealed

05/07/18 B&T
Revealed: The Perfect Smile To Use In Advertising

05/06/18 Radio Ink
Bad Targeting Leaves Money On The Table

04/27/18 EurekAlert!
Black-oriented films can be highly profitable when marketed to all audiences, study finds

04/20/18 Glamour-news
Understanding the power of celebrity 'worship'

04/09/18 eConsultancy
The best digital marketing stats we’ve seen this week

04/06/18 MediaPost
Here's Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness

03/18/18 Radio Ink
Don’t Be A Lazy Measurer

03/15/18 Best Life
30 Hilariously Bad Celebrity Products

02/05/18 Skyword
The Inconvenient Youth Effect: How Kids Become Pro-Social Brand Evangelists

02/01/18 Live Mint
Love the talk. Buy the product

02/01/18 Adweek
The Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)

01/26/18 eConsultancy
10 of the best digital marketing stats we’ve seen this week

01/23/18 The Economist
Snap, chatter and pop goes the share price

01/17/18 GreenBiz
In green communications, fear and hope have different uses

01/03/18 MediaPost
Study: Creative Pitches Balance Gut And Experience

12/14/17 Research Live
Shared Behaviours

12/04/17 MediaPost
For CSR, Specifics Are Key To Converting Skeptics

09/22/17 MarTech Advisor
Technographics moves your selling and marketing strategies beyond just the who

07/17/17 Public Gaming Research Institute
How branded online games go viral

06/19/17 Multibriefs
How Instagram’s latest update could affect influencer marketing

05/14/17 Radio Ink
Don’t Throw Away Those Facts!

01/09/17 BizReport
Advertising: Research challenges socioemotional-selectivity theory

12/11/16 Radio Ink
Are You Trusting The Wrong Numbers?

10/14/16 Research Live
Brand loyalists may significantly skew research

10/05/16 MarTech Today
Here’s how marketing research is looking past consumers and connecting with their bodies

09/06/16 Radio Ink
What Radio Can Learn From Three Succcessful Brands

08/19/16 Eater
How Wheaties Set the Gold-Medal Standard for Sports Endorsements

08/19/16 Research Live
Fraud and ad blockers undermining integrity of metrics, says Fulgoni

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© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

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