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Table of Contents

Innovations in Research

01 September 2009; volume 49, issue 3

Editorial

  • You have accessRestricted access
    The Innovation Issue
    Geoffrey Precourt
    Journal of Advertising Research Sep 2009, 49 (3) 253-255; DOI: 10.2501/S0021849909090527

Books/Commentary

  • You have accessRestricted access
    The Opportunity for Marketing “Simplification”
    Joel Rubinson
    Journal of Advertising Research Sep 2009, 49 (3) 260-262; DOI: 10.2501/S0021849909090503

Viewpoint

  • You have accessRestricted access
    Now. Or NeverAn Urgent Call to Action for Consensus On New Media Metrics
    Alan Wurtzel
    Journal of Advertising Research Sep 2009, 49 (3) 263-265; DOI: 10.2501/S0021849909090448

Articles

  • You have accessRestricted access
    A Classic FormulaEnd-to-End Insight With Added Productivity
    Clodagh Forde, Stan Sthanunathan, Dave Patten, Geoff Wicken
    Journal of Advertising Research Sep 2009, 49 (3) 266-270; DOI: 10.2501/S0021849909090461
  • You have accessRestricted access
    This Event is Me!How Consumer Event Self-Congruity Leverages Sponsorship
    Angeline G. Close, Anjala S. Krishen, Michael S. Latour
    Journal of Advertising Research Sep 2009, 49 (3) 271-284; DOI: 10.2501/S0021849909090412
  • You have accessRestricted access
    How Rich-Media Video Technology Boosts Branding GoalsDifferent Online Advertising Formats Drive Different Brand-Performance Metrics
    Leah Spalding, Sally Cole, Amy Fayer
    Journal of Advertising Research Sep 2009, 49 (3) 285-292; DOI: 10.2501/S0021849909090497
  • You have accessRestricted access
    Winning the Super “Buzz” BowlHow Biometrically-Based Emotional Engagement Correlates With Online Views and Comments For Super Bowl Advertisements
    Caleb J. Siefert, Ravi Kothuri, Devra B. Jacobs, Brian Levine, Joseph Plummer, Carl D. Marci
    Journal of Advertising Research Sep 2009, 49 (3) 293-303; DOI: 10.2501/S0021849909090424
  • You have accessRestricted access
    Research on Advertising in a RecessionA Critical Review and Synthesis
    Gerard J. Tellis, Kethan Tellis
    Journal of Advertising Research Sep 2009, 49 (3) 304-327; DOI: 10.2501/S0021849909090400
  • You have accessRestricted access
    Beauty is in the Eye of the Tech ManagerHow Technology Orientation and Interactive-Media Knowledge Can Drive (or Stall) Change
    Larry Chiagouris, Vishal Lala
    Journal of Advertising Research Sep 2009, 49 (3) 328-338; DOI: 10.2501/S0021849909090485
  • You have accessRestricted access
    Metrics That MatterIdentifying the Importance of Consumer Wants and Needs
    Martin R. Lautman, Koen Pauwels
    Journal of Advertising Research Sep 2009, 49 (3) 339-359; DOI: 10.2501/S002184990909045X
  • You have accessRestricted access
    The Effectiveness of Combining Online and Print AdvertisementsIs the Whole Better than the Individual Parts?
    Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker
    Journal of Advertising Research Sep 2009, 49 (3) 360-372; DOI: 10.2501/S0021849909090436
  • You have accessRestricted access
    Beavers, Bubbles, Bees, and MothsAn Examination Of Animated Spokescharacters In DTC Prescription-Drug Advertisements and Websites
    Kartik Pashupati
    Journal of Advertising Research Sep 2009, 49 (3) 373-393; DOI: 10.2501/S0021849909090473
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Journal of Advertising Research: 49 (3)
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