JAR x Mediaprobe Data Release

Winners of the JAR x MediaProbe Data Release Announced

The Journal of Advertising Research (JAR) and Mediaprobe are excited to announce the winners of the JAR x Mediaprobe Data Release. These researchers have been granted access to Mediaprobe’s extensive GSR dataset, providing a unique opportunity to explore emotional engagement and its implications for advertising effectiveness.

This collaboration showcases Mediaprobe’s cutting-edge GSR technology, which captures second-by-second emotional arousal during media consumption. With a dataset spanning over 10,000+ television ads and diverse content types, the selected researchers will have unparalleled opportunities to deliver actionable insights.

We are pleased to announce that 22 teams applied, and the following research groups have been selected as winners:

Team 1

  • Charles Hofacker (Florida State University)
  • Colleen Harmeling (Florida State University)
  • Alec Pappas (Clemson University)

Team 2

  • Jonathan A. Jensen (Texas A&M University)

Team 3

  • Frederik Beuk (University of Akron)
  • Yung-Chun Chang (Taipei Medical University)
  • Chih-Hao Ku (University of North Texas)
  • Eran Rubin (Cleveland State University)

Team 4

  • Yi-Lin Tsai (University of Melbourne)
  • Daniel Mochon (Tulane University)

Team 5

  • Edward Malthouse (Northwestern University)
  • Ewa Maslowska (University of Illinois Urbana-Champaign)
  • Mingxuan Elaine Liu (University of Macau)
  • Larry DeGaris (Northwestern University)

Team 6

  • Lisa Helene Kramer (Freie Universität Berlin)
  • Jana Möller-Herm (University of the Arts Berlin)
  • Sascha Raithel (Freie Universität Berlin)

Team 7

  • Mi Hyun Lee (Northwestern University)
  • Jaewon Royce Choi (Louisiana State University)

Team 8

  • Amit Bhatnagar (University of Wisconsin-Milwaukee)
  • Prashanth Ravula (Morgan State University)

Team 9

  • Lam An (University of Winnipeg)

Team 10

  • Parichehr Kianian (Sam Houston State University)
  • Rita To (Tarleton State University)

Team 11

  • Mujde Yuksel (Suffolk University)
  • Andrew Smith (Suffolk University)
  • Zhen Zhu (Suffolk University)
  • Ming Cheng (Suffolk University)

Team 12

  • Sydney Chinchanachokchai (University of Akron)
  • Federico de Gregorio (University of Akron)
  • Yongjae Kim (Kutztown University)
  • Seungbum Lee (University of Akron)
  • Milton Soto-Ferrari (Indiana State University)

Team 13

  • Demetrios Vakratsas (McGill University)
  • June Lee (Thompson Rivers University)

Team 14

  • Ram Janakiraman (North Carolina State University)
  • Rishika Rishika (North Carolina State University)
  • Harsha Kamatham (University of Manitoba)

Team 15

  • Sakshi Korde (Wilfrid Laurier University)
  • Felix Jan Nitsch (INSEAD)

Team 16

  • Rex Du (University of Texas at Austin)
  • Alain Lemaire (University of Texas at Austin)
  • Runyang Shu (University of Texas at Austin)

Stay tuned for updates on their findings in future issues of the Journal of Advertising Research. We look forward to seeing the groundbreaking work that emerges from their efforts. And thank you to MediaProbe for partnering with JAR to make this data available to academic researchers!