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the Journal of Advertising Research

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  • 1: Vol 49, Issue 4 Getting Metrics Right
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Current Issue

1 September 2024 (Vol 64 Issue 3) Table of Contents
Journal of Advertising Research: 64 (3)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • How Does Retargeting Work For Different Gen Z Mobile Users?
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark: A Replication and Extension
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