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the Journal of Advertising Research

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January 01, 2000 - December 01, 2024
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2008

December
  • 1: Vol 48, Issue 4 The Challenge of China
September
  • 1: Vol 48, Issue 3 The Long Tail of Media
June
  • 1: Vol 48, Issue 2 Marketing Pluralism
March
  • 1: Vol 48, Issue 1 Advertising and Ethics
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Current Issue

1 December 2024 (Vol 64 Issue 4) Table of Contents
Journal of Advertising Research: 64 (4)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • Why Casting Older Female Models Is Good for Advertising
  • When Brands Go Dark: A Replication and Extension
  • How Does Recall Work in Advertising?
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