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Current Issue

1 March 2023 (Vol 63 Issue 1) Table of Contents
Journal of Advertising Research: 63 (1)
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  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Accounting for Causality When Measuring Sales Lift from Television Advertising
  • When Brands Go Dark
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