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Current Issue

1 September 2023 (Vol 63 Issue 3) Table of Contents
Journal of Advertising Research: 63 (3)
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  • When Brands Go Dark: A Replication and Extension
  • Do Billboard Advertisements Drive Customer Retention?
  • When Brands Go Dark
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
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