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January 01, 2000 - September 01, 2024
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2010

December
  • 1: Vol 50, Issue 4 Beyond Reach and Frequency
September
  • 1: Vol 50, Issue 3 The Multi-Cultural Mandate
June
  • 1: Vol 50, Issue 2 The Power of Television in a Digital Age
March
  • 1: Vol 50, Issue 1 Is Anybody Listening?
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Current Issue

1 September 2024 (Vol 64 Issue 3) Table of Contents
Journal of Advertising Research: 64 (3)
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  • Do Billboard Advertisements Drive Customer Retention?
  • Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
  • When Brands Go Dark: A Replication and Extension
  • How Advertising Expenditures Affect Consumers’ Perceptions of Quality
  • When Brands Go Dark
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