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Table of Contents

The Future of Marketing Research

01 March 2011; volume 51, issue 1

Editorial

  • You have accessRestricted access
    The Future of Marketing Research
    Geoffrey Precourt
    Journal of Advertising Research Mar 2011, 51 (1) 207-208; DOI: 10.2501/JAR-51-1-207-208

Guest Editorial

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    The Shape of Marketing Research in 2021
    Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel Rubinson
    Journal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221

Commentary

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    Evidence Proves the Future Is NowWhy Great Creative Needs Great Research
    Eileen Campbell
    Journal of Advertising Research Mar 2011, 51 (1) 222-223; DOI: 10.2501/JAR-51-1-222-223

Articles

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    Tracking Back-Talk in Consumer-Generated AdvertisingAn Analysis of Two Interpretative Approaches
    Colin Campbell, Leyland F. Pitt, Michael Parent, Pierre Berthon
    Journal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
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    Online Persuasion: How the Written Word Drives WOMEvidence from Consumer-Generated Product Reviews
    Jin Li, Lingjing Zhan
    Journal of Advertising Research Mar 2011, 51 (1) 239-257; DOI: 10.2501/JAR-51-1-239-257
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    Friends, Fans, and Followers: Do Ads Work on Social Networks?How Gender and Age Shape Receptivity
    David G. Taylor, Jeffrey E. Lewin, David Strutton
    Journal of Advertising Research Mar 2011, 51 (1) 258-275; DOI: 10.2501/JAR-51-1-258-275
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    Hulu.com or NBC? Streaming Video versus Traditional TVA Study of an Industry in Its Infancy
    Kelty Logan
    Journal of Advertising Research Mar 2011, 51 (1) 276-287; DOI: 10.2501/JAR-51-1-276-287
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    The appeal of Reality Television For Teen and Pre-Teen AudiencesThe Power of “Connectedness” And Psycho-Demographics
    Anthony Patino, Velitchka D. Kaltcheva, Michael F. Smith
    Journal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
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    The Bluetooth Enigma: Practicalities Impair PotentialAwareness is High. Can Usage Be Higher?
    Antje Cockrill, Mark M. Goode, Amy White
    Journal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
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    Following the Fashionable Friend: The Power of Social MediaWeighing Publicity Effectiveness of Blogs versus Online Magazines
    Jonas Colliander, Micael Dahlén
    Journal of Advertising Research Mar 2011, 51 (1) 313-320; DOI: 10.2501/JAR-51-1-313-320
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    Pitting the Mall Against the Internet In Advertising-Research CompletionInternet Panels Are More Popular. Are They More Effective?
    Thomas Maronick
    Journal of Advertising Research Mar 2011, 51 (1) 321-331; DOI: 10.2501/JAR-51-1-321-331
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Journal of Advertising Research: 51 (1)
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