Journal of Advertising Research: 51 (3)

Advertising Ethics

01 September 2011; volume 51, issue 3

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A Crisis of Marketing Conscience
Geoffrey Precourt

Journal of Advertising Research Sep 2011, 51 (3) 451-452; DOI: 10.2501/JAR-51-3-451-452

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The Rock in the PondHow Online Buzz and Offline WOM Can Make a Strong Message Even More Powerful
Pat LaPointe

Journal of Advertising Research Sep 2011, 51 (3) 456-457; DOI: 10.2501/JAR-51-3-456-457

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Marketing Survival GuideThe “Know It or Blow It” Handbook
Heather James

Journal of Advertising Research Sep 2011, 51 (3) 458-460; DOI: 10.2501/JAR-51-3-458-460
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Excellence at the Intersection of Marketing Art and ScienceThe Best-in-show Winners of the 2011 David Ogilvy Award Winners
Journal of Advertising Research Sep 2011, 51 (3) 461-474; DOI: 10.2501/JAR-51-3-461-474

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From Platitudes to PrinciplesAn Advertising Ethics Call to Action
Richard F. Beltramini

Journal of Advertising Research Sep 2011, 51 (3) 475-476; DOI: 10.2501/JAR-51-3-475-476

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Making the Case For Enhanced Advertising EthicsHow a New Way of Thinking About Advertising Ethics May Build Consumer Trust
Wally Snyder

Journal of Advertising Research Sep 2011, 51 (3) 477-483; DOI: 10.2501/JAR-51-3-477-483

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Stop Playing with Your FoodA Comparison of For-Profit and Non-Profit Food-Related Advergames
Vincent Cicchirillo, Jhih-Syuan Lin

Journal of Advertising Research Sep 2011, 51 (3) 484-498; DOI: 10.2501/JAR-51-3-484-498
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The Ethics of Celebrity–Athlete EndorsementWhat Happens When a Star Steps Out of Bounds?
Felicia M. Miller, Gene R. Laczniak

Journal of Advertising Research Sep 2011, 51 (3) 499-510; DOI: 10.2501/JAR-51-3-499-510
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Online Privacy TrustmarksEnhancing the Perceived Ethics of Digital Advertising
Andrea J. S. Stanaland, May O. Lwin, Anthony D. Miyazaki

Journal of Advertising Research Sep 2011, 51 (3) 511-523; DOI: 10.2501/JAR-51-3-511-523
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Using Adolescent eHealth Literacy To Weigh Trust in Commercial Web SitesThe More Children Know, The Tougher They Are to Persuade
Thomas Hove, Hye-Jin Paek, Thomas Isaacson

Journal of Advertising Research Sep 2011, 51 (3) 524-537; DOI: 10.2501/JAR-51-3-524-537
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Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors
Gergely Nyilasy, Leonard N. Reid

Journal of Advertising Research Sep 2011, 51 (3) 538-551; DOI: 10.2501/JAR-51-3-538-552