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Television

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    Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
    Fanny Fong Yee Chan
    Journal of Advertising Research Mar 2022, 62 (1) 18-34; DOI: 10.2501/JAR-2022-003
  • You have access
    Superimposed Text Size and Contrast Effects in DTC TV Advertising
    Ryan S. Paquin, Amie C. O’donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
    Journal of Advertising Research Jun 2021, 61 (2) 178-191; DOI: 10.2501/JAR-2020-021
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    Accounting for Causality When Measuring Sales Lift from Television Advertising
    Henry Assael, Masakazu Ishihara, Baek Jung Kim
    Journal of Advertising Research Mar 2021, 61 (1) 3-11; DOI: 10.2501/JAR-2020-024
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    Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
    FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
    Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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    Why Do People Watch So Much Television and Video?
    Patrick Barwise, Steven Bellman, Virginia Beal
    Journal of Advertising Research Jun 2020, 60 (2) 121-134; DOI: 10.2501/JAR-2019-024
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    Six-Second Advertisements On Television
    Henry G. Wolf, Paul Donato
    Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
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    Allocating Spending On Digital-Video Advertising
    Nazrul I. Shaikh, Mahima Hada, Niva Shrestha
    Journal of Advertising Research Mar 2019, 59 (1) 14-26; DOI: 10.2501/JAR-2018-038
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    An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
    J. P. James, Tyrha M. Lindsey-Warren
    Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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    Converting People-Meter Data From Per-Minute to Per-Second Analysis
    Lianlian Song, Peng Zhou, Geoffrey Tso, Hingpo Lo
    Journal of Advertising Research Mar 2019, 59 (1) 53-72; DOI: 10.2501/JAR-2018-041
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    Advertisements in DVR Time
    Bob Kent, Buffy N. Mosley, David A. Schweidel
    Journal of Advertising Research Mar 2019, 59 (1) 73-84; DOI: 10.2501/JAR-2018-042

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  • Television (31)
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