Social media and influencers

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What Drives Consumers To Engage with Influencers?
Justine Rapp Farrell, Colin Campbell, Sean Sands

Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
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#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity
Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson

Journal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
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The Impact of Airing Super Bowl Television Ads Early on Social Media
Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls

Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
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How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
Taemin Kim, Hyejin Kim, Yunhwan Kim

Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell

Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
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E-Cigarette Marketing On Social Networking Sites
Joe Phua

Journal of Advertising Research Jun 2019, 59 (2) 242-254; DOI: 10.2501/JAR-2018-018
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Strategies for Creating Successful Soundless Video Advertisements
Colin Campbell, Erin Pearson

Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
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The Downside of Digital Word of Mouth And the Pursuit of Media Quality
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
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Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
Brad Fay, Rick Larkin

Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues
Yeujun Yoon, Charin Polpanumas, Young Joon Park

Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022

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