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Social media and influencers

  • You have access
    What Drives Consumers To Engage with Influencers?
    Justine Rapp Farrell, Colin Campbell, Sean Sands
    Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
  • You have access
    #BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity
    Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson
    Journal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
  • You have access
    The Impact of Airing Super Bowl Television Ads Early on Social Media
    Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
    Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
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    How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?
    Taemin Kim, Hyejin Kim, Yunhwan Kim
    Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
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    Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
    Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
    Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
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    E-Cigarette Marketing On Social Networking Sites
    Joe Phua
    Journal of Advertising Research Jun 2019, 59 (2) 242-254; DOI: 10.2501/JAR-2018-018
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    Strategies for Creating Successful Soundless Video Advertisements
    Colin Campbell, Erin Pearson
    Journal of Advertising Research Mar 2019, 59 (1) 85-98; DOI: 10.2501/JAR-2018-015
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    The Downside of Digital Word of Mouth And the Pursuit of Media Quality
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Jun 2017, 57 (2) 127-131; DOI: 10.2501/JAR-2017-020
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    Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline
    Brad Fay, Rick Larkin
    Journal of Advertising Research Jun 2017, 57 (2) 132-143; DOI: 10.2501/JAR-2017-021
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    The Impact of Word of Mouth via Twitter On Moviegoers' Decisions and Film Revenues
    Yeujun Yoon, Charin Polpanumas, Young Joon Park
    Journal of Advertising Research Jun 2017, 57 (2) 144-158; DOI: 10.2501/JAR-2017-022

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Topics

  • Analytics and data (16)
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  • Pharmaceutical and healthcare (8)
  • Social media and influencers (24)
  • Television (31)
  • Neuromarketing (12)
  • Segmentation and targeting (15)
  • Sponsorship (13)

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