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Segmentation and targeting

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    Why Cheap, Low-Quality Giveaways Are Bad for Brands
    Samuel Stäbler
    Journal of Advertising Research Jun 2021, 61 (2) 164-177; DOI: 10.2501/JAR-2020-017
  • You have access
    How Cause Marketing Campaign Factors Affect Attitudes and Purchase Intention
    Chun-Tuan Chang, Xing-Yu (Marcos) Chu, I-Ting Tsai
    Journal of Advertising Research Mar 2021, 61 (1) 58-77; DOI: 10.2501/JAR-2019-046
  • You have access
    The Myth of Targeting Small, But Loyal Niche Audiences
    Harsh Taneja
    Journal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037
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    How Do Consumers Choose Sellers In E-Marketplaces?
    Saravana Jaikumar
    Journal of Advertising Research Jun 2019, 59 (2) 232-241; DOI: 10.2501/JAR-2018-028
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    Online versus Offline Promotional Communication
    Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma
    Journal of Advertising Research Sep 2018, 58 (3) 338-348; DOI: 10.2501/JAR-2017-040
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    The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers
    Sidharth Muralidharan, Kim Sheehan
    Journal of Advertising Research Sep 2018, 58 (3) 349-362; DOI: 10.2501/JAR-2017-029
  • You have access
    Understanding the Shopping Experience and Its Implications for Malls as Marketing Media
    Haiyan Hu, Cynthia R. Jasper
    Journal of Advertising Research Jun 2018, 58 (2) 151-164; DOI: 10.2501/JAR-2018-024
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    The Efficacy of Green Package Cues For Mainstream versus Niche Brands
    Stacy Wood, Stefanie Robinson, Morgan Poor
    Journal of Advertising Research Jun 2018, 58 (2) 165-176; DOI: 10.2501/JAR-2018-025
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    The Real Estate Value Of Supermarket Endcaps
    William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, Pei Jie Tan
    Journal of Advertising Research Jun 2018, 58 (2) 177-188; DOI: 10.2501/JAR-2018-026
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    The Impact of Supertasters On Taste Test and Marketing Outcomes
    Kathryn A. Latour, Michael S. Latour, Brian Wansink
    Journal of Advertising Research Jun 2018, 58 (2) 240-254; DOI: 10.2501/JAR-2017-030

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  • Television (31)
  • Neuromarketing (12)
  • Segmentation and targeting (15)
  • Sponsorship (13)

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