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Neuromarketing

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    How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers
    Jaywant Singh, Benedetta Crisafulli, La Toya Quamina
    Journal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049
  • You have access
    Does Depicting Gay Couples in Ads Influence Behavioral Intentions?
    Bradley J. Bond, Justine Rapp Farrell
    Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
  • You have access
    Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
    Malgorzata Karpinska-Krakowiak
    Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
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    A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
    Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
    Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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    Face Presence and Gaze Direction In Print Advertisements
    Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers
    Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
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    The Evolution of Neuromarketing Research: From Novelty to Mainstream
    Horst Stipp
    Journal of Advertising Research Jun 2015, 55 (2) 120-122; DOI: 10.2501/JAR-55-2-120-122
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    How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
    Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman
    Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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    A Psychophysiological Approach For Measuring Response to Messaging
    Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios
    Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
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    Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
    Angeline G. Close, Russell Lacey, T. Bettina Cornwell
    Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
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    The Power of Direct Context As Revealed by Eye Tracking
    Edith G. Smit, Sophie C. Boerman, Lex van Meurs
    Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

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