Neuromarketing

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How Intensity of Cause-Related Marketing Guilt Appeals Influences Consumers
Jaywant Singh, Benedetta Crisafulli, La Toya Quamina

Journal of Advertising Research Jun 2020, 60 (2) 148-162; DOI: 10.2501/JAR-2018-049
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Does Depicting Gay Couples in Ads Influence Behavioral Intentions?
Bradley J. Bond, Justine Rapp Farrell

Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
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Gotcha! Realism of Comedic Violence And Its Impact on Brand Responses
Malgorzata Karpinska-Krakowiak

Journal of Advertising Research Mar 2020, 60 (1) 38-53; DOI: 10.2501/JAR-2019-004
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A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement

Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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Face Presence and Gaze Direction In Print Advertisements
Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers

Journal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
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The Evolution of Neuromarketing Research: From Novelty to Mainstream
Horst Stipp

Journal of Advertising Research Jun 2015, 55 (2) 120-122; DOI: 10.2501/JAR-55-2-120-122
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How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?
Duane Varan, Annie Lang, Patrick Barwise, René Weber, Steven Bellman

Journal of Advertising Research Jun 2015, 55 (2) 176-191; DOI: 10.2501/JAR-55-2-176-191
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A Psychophysiological Approach For Measuring Response to Messaging
Myriam Martínez-Fiestas, María Isabel Viedma del Jesus, Juan Sánchez-Fernández, Francisco J. Montoro-Rios

Journal of Advertising Research Jun 2015, 55 (2) 192-205; DOI: 10.2501/JAR-55-2-192-205
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Visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes
Angeline G. Close, Russell Lacey, T. Bettina Cornwell

Journal of Advertising Research Jun 2015, 55 (2) 206-215; DOI: 10.2501/JAR-55-2-206-215
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The Power of Direct Context As Revealed by Eye Tracking
Edith G. Smit, Sophie C. Boerman, Lex van Meurs

Journal of Advertising Research Jun 2015, 55 (2) 216-227; DOI: 10.2501/JAR-55-2-216-227

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