Television

You have access
Measuring the Long-Term Effects Of Television Advertising
Leslie A. Wood, David F. Poltrack

Journal of Advertising Research Jun 2015, 55 (2) 123-131; DOI: 10.2501/JAR-55-2-123-131
You have access
Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
José-Domingo Mora, Robert Krider, Jason Ho

Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
You have access
How Do Consumers Respond To Storylines in Television Advertisements?
Jennifer L. Burton, Leigh McAlister, Wayne D. Hoyer

Journal of Advertising Research Mar 2015, 55 (1) 51-61; DOI: 10.2501/JAR-55-1-051-061
You have access
A Model for Predicting Advertising Quality As a Key to Driving Sales Growth
Charles Young, Adam Page

Journal of Advertising Research Dec 2014, 54 (4) 393-397; DOI: 10.2501/JAR-54-4-393-397
You have access
The Value of Earned Audiences: How Social Interactions Amplify TV Impact
Judit Nagy, Anjali Midha

Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
You have access
How Digital Conversations Reinforce Super Bowl Advertising
Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik

Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
You have access
Practitioner Views of Comparative Advertising
Fred K. Beard

Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323
You have access
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
Duane Varan, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, Steven Bellman

Journal of Advertising Research Jun 2013, 53 (2) 212-220; DOI: 10.2501/JAR-53-2-212-220
You have access
The Secret of Television's Success: emotional Content or Rational Information?
Robert G. Heath, Horst Stipp

Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123
You have access
Measurable Emotions: How Television Ads Really Work
Anca Cristina Micu, Joseph T. Plummer

Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300

Main menu

User menu

Search

Television

Pages

Topics

Navigate

Contact us

General