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When Consumers Tune Out Advertising Messages
Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika

Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020
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Understanding AI Advertising From the Consumer Perspective
Linwan Wu, Taylor Jing Wen

Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
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Consumers’ Response to Format Characteristics in Native Advertising
Yoori Hwang, Se-Hoon Jeong

Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022
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Updating the Foote, Cone & Belding Grid
Hyuk Jun Cheong, Yunjae Cheong

Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
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Analyzing Price Premiums In International Sponsorship Exchange
Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler

Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
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Why Do Some Advertisements Get Shared More than Others?
DANIEL McDUFF, JONAH BERGER

Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
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Click-Through Behavior across Devices In Paid Search Advertising
CHONGYU LU, REX YUXING DU

Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE

Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
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Do Your Ads Talk Too Fast To Your Audio Audience?
Emma Rodero

Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
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The Effects of Commercial Length On Advertising Impact
Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman

Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

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