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Analytics and data

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    When Consumers Tune Out Advertising Messages
    Sanjeev Tripathi, Varsha Jain, Jatin Pandey, Altaf Merchant, Anupama Ambika
    Journal of Advertising Research Mar 2022, 62 (1) 3-17; DOI: 10.2501/JAR-2021-020
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    Understanding AI Advertising From the Consumer Perspective
    Linwan Wu, Taylor Jing Wen
    Journal of Advertising Research Jun 2021, 61 (2) 133-146; DOI: 10.2501/JAR-2021-004
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    Consumers’ Response to Format Characteristics in Native Advertising
    Yoori Hwang, Se-Hoon Jeong
    Journal of Advertising Research Jun 2021, 61 (2) 212-224; DOI: 10.2501/JAR-2020-022
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    Updating the Foote, Cone & Belding Grid
    Hyuk Jun Cheong, Yunjae Cheong
    Journal of Advertising Research Mar 2021, 61 (1) 12-29; DOI: 10.2501/JAR-2020-014
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    Analyzing Price Premiums In International Sponsorship Exchange
    Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano, B. David Tyler
    Journal of Advertising Research Mar 2021, 61 (1) 44-57; DOI: 10.2501/JAR-2020-018
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    Why Do Some Advertisements Get Shared More than Others?
    DANIEL McDUFF, JONAH BERGER
    Journal of Advertising Research Dec 2020, 60 (4) 370-380; DOI: 10.2501/JAR-2020-027
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    Click-Through Behavior across Devices In Paid Search Advertising
    CHONGYU LU, REX YUXING DU
    Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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    Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?
    MICAEL DAHLEN, JOHN KARSBERG, SOFIE SAGFOSSEN, HELGE THORBJØRNSEN, FREDRIK LANGE
    Journal of Advertising Research Dec 2020, 60 (4) 417-425; DOI: 10.2501/JAR-2019-023
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    Do Your Ads Talk Too Fast To Your Audio Audience?
    Emma Rodero
    Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
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    The Effects of Commercial Length On Advertising Impact
    Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy, Steven Bellman
    Journal of Advertising Research Mar 2020, 60 (1) 54-70; DOI: 10.2501/JAR-2019-036

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Topics

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  • Pharmaceutical and healthcare (8)
  • Social media and influencers (24)
  • Television (31)
  • Neuromarketing (12)
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  • Sponsorship (13)

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