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Exploring the Value Of Shoppable Live Advertising
Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren

Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
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Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART

Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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Advertising on Mobile Apps Versus the Mobile Web
SUNGJUN (STEVEN) PARK, BYUNGHO PARK

Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
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Click-Through Behavior across Devices In Paid Search Advertising
CHONGYU LU, REX YUXING DU

Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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Why Do People Choose To Multitask with Media?
Helen R. Robinson, Stavros P. Kalafatis

Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
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A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement

Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
June Soo Lee, Demetrios Vakratsas

Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
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How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman

Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
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Mobile Technology and Its Impact On the Consumer Decision-Making Journey
Laurent Muzellec, Eamonn O'Raghallaigh

Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
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Are You Using the Right Mobile Advertising Metrics?
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

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