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the Journal of Advertising Research

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    Exploring the Value Of Shoppable Live Advertising
    Kirk Plangger, Zixuan “Mia” Cheng, Jianyu Hao, Yiru Wang, Colin Campbell, Sara Rosengren
    Journal of Advertising Research Jun 2021, 61 (2) 129-132; DOI: 10.2501/JAR-2021-008
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    Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review
    FRANK FINDLEY, KELLY JOHNSON, DOUGLAS CRANG, DAVID W. STEWART
    Journal of Advertising Research Dec 2020, 60 (4) 361-369; DOI: 10.2501/JAR-2020-011
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    Advertising on Mobile Apps Versus the Mobile Web
    SUNGJUN (STEVEN) PARK, BYUNGHO PARK
    Journal of Advertising Research Dec 2020, 60 (4) 381-393; DOI: 10.2501/JAR-2019-044
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    Click-Through Behavior across Devices In Paid Search Advertising
    CHONGYU LU, REX YUXING DU
    Journal of Advertising Research Dec 2020, 60 (4) 394-406; DOI: 10.2501/JAR-2020-004
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    Why Do People Choose To Multitask with Media?
    Helen R. Robinson, Stavros P. Kalafatis
    Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
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    A Neuroscientific Method for Assessing Effectiveness of Digital vs. Print Ads
    Andrea Ciceri, Vincenzo Russo, Giulia Songa, Giorgio Gabrielli, Jesper Clement
    Journal of Advertising Research Mar 2020, 60 (1) 71-86; DOI: 10.2501/JAR-2019-015
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    Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle
    June Soo Lee, Demetrios Vakratsas
    Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
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    How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
    Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
    Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
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    Mobile Technology and Its Impact On the Consumer Decision-Making Journey
    Laurent Muzellec, Eamonn O'Raghallaigh
    Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
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    Are You Using the Right Mobile Advertising Metrics?
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034

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  • Television (31)
  • Neuromarketing (12)
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  • Sponsorship (13)

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