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How Male Consumers Respond to “Enlightened Manvertising” Campaigns
Miglena Sternadori, Alan Abitbol

Journal of Advertising Research Mar 2022, 62 (1) 87-101; DOI: 10.2501/JAR-2022-006
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Feminism and Advertising: Responses To Sexual Ads Featuring Women
Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Journal of Advertising Research Jun 2020, 60 (2) 163-178; DOI: 10.2501/JAR-2020-010
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Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising
Karina T. Liljedal, Hanna Berg, Micael Dahlen

Journal of Advertising Research Jun 2020, 60 (2) 179-196; DOI: 10.2501/JAR-2020-008
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#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity
Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson

Journal of Advertising Research Jun 2020, 60 (2) 197-207; DOI: 10.2501/JAR-2019-035
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Does Depicting Gay Couples in Ads Influence Behavioral Intentions?
Bradley J. Bond, Justine Rapp Farrell

Journal of Advertising Research Jun 2020, 60 (2) 208-221; DOI: 10.2501/JAR-2019-026
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LGBTQ Imagery in Advertising
Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, Patrick van Esch

Journal of Advertising Research Jun 2020, 60 (2) 222-236; DOI: 10.2501/JAR-2020-009
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Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley

Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
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An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
J. P. James, Tyrha M. Lindsey-Warren

Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
José-Domingo Mora, Robert Krider, Jason Ho

Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
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Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
Gian Fulgoni, Adam Lella

Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

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