You have access
When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014