Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

The Power of Television in a Digital Age

01 June 2010; volume 50, issue 2

Editorial

  • You have accessRestricted access
    The Power of Television in a Digital Age
    Geoffrey Precourt
    Journal of Advertising Research Jun 2010, 50 (2) 109-110; DOI: 10.2501/S0021849910091245

Viewpoint

  • You have accessRestricted access
    What Behavioral Economics Can Teach Marketing Research
    Joel Rubinson
    Journal of Advertising Research Jun 2010, 50 (2) 114-117; DOI: 10.2501/S0021849910091269

Book Review

  • You have accessRestricted access
    Customer Engagement Is The New Marketing
    Lynne D Johnson
    Journal of Advertising Research Jun 2010, 50 (2) 118-119; DOI: 10.2501/S0021849910091270

ORQC Update

  • You have accessRestricted access
    The March toward QualityThe ARF's Quality-Enhancement Process
    Ray Pettit
    Journal of Advertising Research Jun 2010, 50 (2) 120-124; DOI: 10.2501/S0021849910091282

Commentary

  • You have accessRestricted access
    Cracking the Cross-Media CodeHow to Use Single-Source Measures to Examine Media Cannibalization and Convergence
    Glenn Enoch, Kelly Johnson
    Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

Articles

  • You have accessRestricted access
    Measurable Emotions: How Television Ads Really WorkPatterns of Reactions to Commercials Can Demonstrate Advertising Effectiveness
    Anca Cristina Micu, Joseph T. Plummer
    Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
  • You have accessRestricted access
    Using Interactive Program-Loyalty Banners to Reduce TV Ad AvoidanceIs It Possible to Give Viewers a Reason To Stay Tuned during Commercial Breaks?
    Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
    Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
  • You have accessRestricted access
    Assessing a New Advertising EffectMeasurement of the Impact of Television Commercials on Internet Search Queries
    Dan Zigmond, Horst Stipp
    Journal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324
  • You have accessRestricted access
    The Power of Emotional Appeals in AdvertisingThe Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions
    Cenk Bülbül, Geeta Menon
    Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336
  • You have accessRestricted access
    A Netnographic ExplorationListening to Online Consumer Conversations
    Rama K. Jayanti
    Journal of Advertising Research Jun 2010, 50 (2) 181-196; DOI: 10.2501/S0021849910091348
  • You have accessRestricted access
    Listening SolutionsA Marketer's Guide to Software and Services
    Stephen D. Rappaport
    Journal of Advertising Research Jun 2010, 50 (2) 197-213; DOI: 10.2501/S00218491009135X
  • You have accessRestricted access
    Match GameLinking Sponsorship Congruence with Communication Outcomes
    Gerard P. Prendergast, Derek Poon, Douglas C. West
    Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 50 (2)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)
  • Front Matter (PDF)

Sign up for alerts

Jump to

  • Editorial
  • Viewpoint
  • Book Review
  • ORQC Update
  • Commentary
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • When Brands Go Dark
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Impact of Media Context On Advertising Memory
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use