Journal of Advertising Research: 48 (3)

The Long Tail of Media

01 September 2008; volume 48, issue 3

Guest Editorial

You have accessRestricted access
Marketing in the Era of Long-Tail Media
Joel Rubinson

Journal of Advertising Research Sep 2008, 48 (3) 301-302; DOI: 10.2501/S0021849908080355

Viewpoint

You have accessRestricted access
A Framework for Advertising in the Digital Age
Stephen J. Kim

Journal of Advertising Research Sep 2008, 48 (3) 310-312; DOI: 10.2501/S0021849908080367

Articles

You have accessRestricted access
The Long Tail and Its Implications for Media Audience Measurement
Scott McDonald

Journal of Advertising Research Sep 2008, 48 (3) 313-319; DOI: 10.2501/S0021849908080379
You have accessRestricted access
Exploring the Effectiveness of Advertising in the ABC.com Full Episode Player
Mark Loughney, Martin Eichholz, Michelle Hagger

Journal of Advertising Research Sep 2008, 48 (3) 320-328; DOI: 10.2501/S0021849908080483
You have accessRestricted access
Long Tail Media in the Store
Herb Sorensen

Journal of Advertising Research Sep 2008, 48 (3) 329-338; DOI: 10.2501/S0021849908080380
You have accessRestricted access
“Make Measurable What Is Not So”: Consumer Mix Modeling for the Evolving Media World
John Hallward

Journal of Advertising Research Sep 2008, 48 (3) 339-351; DOI: 10.2501/S0021849908080392
You have accessRestricted access
The Advertising Impact of an Interactive TV Program on the Recall of an Embedded Commercial
Verolien Cauberghe, Patrick De Pelsmacker

Journal of Advertising Research Sep 2008, 48 (3) 352-362; DOI: 10.2501/S0021849908080410
You have accessRestricted access
The Impact of SMS Advertising on Members of a Virtual Community
Jacques Nantel, Yasha Sekhavat

Journal of Advertising Research Sep 2008, 48 (3) 363-374; DOI: 10.2501/S002184990808032X
You have accessRestricted access
Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
Robert Davis, Laszlo Sajtos

Journal of Advertising Research Sep 2008, 48 (3) 375-391; DOI: 10.2501/S0021849908080409
You have accessRestricted access
Advertising Creativity Matters
Micael Dahlén, Sara Rosengren, Fredrik Törn

Journal of Advertising Research Sep 2008, 48 (3) 392-403; DOI: 10.2501/S002184990808046X
You have accessRestricted access
A Content Analysis of Music Placement in Prime-Time Television Advertising
David Allan

Journal of Advertising Research Sep 2008, 48 (3) 404-417; DOI: 10.2501/S0021849908080434
You have accessRestricted access
Attributes of Likeable Television Commercials in Asia
Kim-Shyan Fam

Journal of Advertising Research Sep 2008, 48 (3) 418-432; DOI: 10.2501/S0021849908080422
You have accessRestricted access
The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
Jung-Gyo Lee, Esther Thorson

Journal of Advertising Research Sep 2008, 48 (3) 433-449; DOI: 10.2501/S0021849908080446
You have accessRestricted access
The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Jon Reast, Dayananda Palihawadana, Haseeb Shabbir

Journal of Advertising Research Sep 2008, 48 (3) 450-464; DOI: 10.2501/S0021849908080458
You have accessRestricted access
The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
Brigitte Müller, Laurent Florès, Meriem Agrebi, Jean-Louis Chandon

Journal of Advertising Research Sep 2008, 48 (3) 465-472; DOI: 10.2501/S0021849908080471

Book Review

You have accessRestricted access
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Joel Rubinson

Journal of Advertising Research Sep 2008, 48 (3) 473-474; DOI: 10.2501/S0021849908080495

Main menu

User menu

Search

Table of Contents

The Long Tail of Media

Guest Editorial

Viewpoint

Articles

Book Review

In this issue

Jump to

Navigate

Contact us

General