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Table of Contents

01 September 2022; volume 62, issue 3

Editor’s Desk

  • You have accessRestricted access
    The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
    John B. Ford, Colin Campbell
    Journal of Advertising Research Sep 2022, 62 (3) 197-198; DOI: 10.2501/JAR-2022-019

Articles

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    A Legacy of Breakthrough Research And Respect for TraditionHonoring John B. Ford’s Eight Years with the JAR
    Scott McDonald
    Journal of Advertising Research Sep 2022, 62 (3) 199-200; DOI: 10.2501/JAR-2022-020
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    Can Personalization or Creativity Reduce Banner Blindness?An Executive Functions Approach To Media and Creative Strategies
    Farzad Abedi, Scott Koslow
    Journal of Advertising Research Sep 2022, 62 (3) 201-218; DOI: 10.2501/JAR-2022-014
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    How Consumers Process Unexpected Online AdvertisementsThe Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude
    Emna Cherif, Thierry Baccino
    Journal of Advertising Research Sep 2022, 62 (3) 219-240; DOI: 10.2501/JAR-2022-015
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    How Deepfakes and Artificial Intelligence Could Reshape the Advertising IndustryThe Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior
    Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates
    Journal of Advertising Research Sep 2022, 62 (3) 241-251; DOI: 10.2501/JAR-2022-017
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    How Advertisements Mixing Black and White Actors Affect Consumer IntentPerceived Authenticity Can Strengthen Responses To Interracial Advertising
    Enping (Shirley) Mai, Diana L. Haytko, Brian J. Taillon
    Journal of Advertising Research Sep 2022, 62 (3) 252-270; DOI: 10.2501/JAR-2022-013
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    Roadblock Advertising In the Digital ContextDoes Paying to Limit Competing Messages Pay Off?
    Biswajita Parida, Charles R. Taylor, Abhishek
    Journal of Advertising Research Sep 2022, 62 (3) 271-288; DOI: 10.2501/JAR-2022-018
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    Can a Whisper Boost Recall Of Video Advertisements?Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising
    Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia
    Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016
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Journal of Advertising Research: 62 (3)
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