Table of Contents

Articles

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  A Legacy of Breakthrough Research And Respect for TraditionHonoring John B. Ford’s Eight Years with the JAR

  Scott McDonald

  Journal of Advertising Research Sep 2022, 62 (3) 199-200; DOI: 10.2501/JAR-2022-020
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  Can Personalization or Creativity Reduce Banner Blindness?An Executive Functions Approach To Media and Creative Strategies

  Farzad Abedi, Scott Koslow

  Journal of Advertising Research Sep 2022, 62 (3) 201-218; DOI: 10.2501/JAR-2022-014
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  How Consumers Process Unexpected Online AdvertisementsThe Effects of Motion and Abrupt Onset On Consumers’ Attention and Attitude

  Emna Cherif, Thierry Baccino

  Journal of Advertising Research Sep 2022, 62 (3) 219-240; DOI: 10.2501/JAR-2022-015
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  How Deepfakes and Artificial Intelligence Could Reshape the Advertising IndustryThe Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior

  Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates

  Journal of Advertising Research Sep 2022, 62 (3) 241-251; DOI: 10.2501/JAR-2022-017
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  How Advertisements Mixing Black and White Actors Affect Consumer IntentPerceived Authenticity Can Strengthen Responses To Interracial Advertising

  Enping (Shirley) Mai, Diana L. Haytko, Brian J. Taillon

  Journal of Advertising Research Sep 2022, 62 (3) 252-270; DOI: 10.2501/JAR-2022-013
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  Roadblock Advertising In the Digital ContextDoes Paying to Limit Competing Messages Pay Off?

  Biswajita Parida, Charles R. Taylor, Abhishek

  Journal of Advertising Research Sep 2022, 62 (3) 271-288; DOI: 10.2501/JAR-2022-018
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  Can a Whisper Boost Recall Of Video Advertisements?Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising

  Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia

  Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016