Table of Contents

Articles

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  Managing Creativity in the Age Of Data-Driven Marketing CommunicationA Model for Agencies to Improve Their Distribution and Valuation of Creativity

  Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai

  Journal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
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  How Advertising Expenditures Affect Consumers’ Perceptions of QualityA Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators

  Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi

  Journal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026

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  Foreign versus Local Consumer Culture Positioning when Entering Foreign MarketsSynergies of Anthropomorphic Ads, Ethnocentrism, And Culture Positioning on Brand Evaluations

  Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan Yang

  Journal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
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  How the Impact of Social Media Influencer Disclosures Changes over TimeDiscounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention

  Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu

  Journal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
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  Are Consumers Moved by a Crying Tree Or a Smiling Forest?Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising

  Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee

  Journal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
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  The Impact of Victims’ Imagery On Charity Crowdfunding CampaignsHow Photos of Victims Doing Nothing To Help Themselves Elicit Fewer Donations

  Gadi Buskila, Dikla Perez

  Journal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021