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Table of Contents

01 December 2022; volume 62, issue 4

Editor’s Desk

  • You have accessRestricted access
    Where to Next?Honoring My Predecessor’s Work And a Plan for Continued Improvements
    Colin Campbell
    Journal of Advertising Research Dec 2022, 62 (4) 298-300; DOI: 10.2501/JAR-2022-027

Articles

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    Managing Creativity in the Age Of Data-Driven Marketing CommunicationA Model for Agencies to Improve Their Distribution and Valuation of Creativity
    Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai
    Journal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
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    How Advertising Expenditures Affect Consumers’ Perceptions of QualityA Psychology-Based Assessment of Brand-, Category-, and Country-Level Moderators
    Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi
    Journal of Advertising Research Dec 2022, 62 (4) 321-335; DOI: 10.2501/JAR-2022-026
    • Web Appendix
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    Foreign versus Local Consumer Culture Positioning when Entering Foreign MarketsSynergies of Anthropomorphic Ads, Ethnocentrism, And Culture Positioning on Brand Evaluations
    Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan Yang
    Journal of Advertising Research Dec 2022, 62 (4) 336-352; DOI: 10.2501/JAR-2022-022
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    How the Impact of Social Media Influencer Disclosures Changes over TimeDiscounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
    Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu
    Journal of Advertising Research Dec 2022, 62 (4) 353-366; DOI: 10.2501/JAR-2022-023
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    Are Consumers Moved by a Crying Tree Or a Smiling Forest?Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising
    Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee
    Journal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024
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    The Impact of Victims’ Imagery On Charity Crowdfunding CampaignsHow Photos of Victims Doing Nothing To Help Themselves Elicit Fewer Donations
    Gadi Buskila, Dikla Perez
    Journal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021
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Journal of Advertising Research: 62 (4)
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