Table of Contents

Articles

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  A Scientometric Study Of the Journal of Advertising ResearchProminent Contributors and Research Themes From 1996 to 2019

  Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik

  Journal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002

  • Scientometric Maps Supplement
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  How Has the Digital Environment Affected Advertising Creativity?Digital’s Impact on the Creative Process, Person, and Product: A Delphi Study

  Petra Goor, Gayle Kerr, Hyun Seung Jin

  Journal of Advertising Research Jun 2022, 62 (2) 118-130; DOI: 10.2501/JAR-2022-010
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  What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?The Influence of Personal and Situational Factors On Consumer Willingness to Disclose Information

  Leen De Schaepdrijver, Philippe Baecke, Koen Tackx

  Journal of Advertising Research Jun 2022, 62 (2) 131-147; DOI: 10.2501/JAR-2022-012
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  Managing the Transparency Paradox Of Social-Media Influencer DisclosuresHow to Improve Authenticity and Engagement When Disclosing Influencer–Sponsor Relationships

  Nadia Steils, Annabel Martin, Jean-François Toti

  Journal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008
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  Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?Comparing the Stock Returns of Sponsors And Their Rivals in the United States and Japan

  Fumiko Takeda

  Journal of Advertising Research Jun 2022, 62 (2) 167-176; DOI: 10.2501/JAR-2022-007
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  How Do Information Sources Shape Voters’ Political Views?Comparing Mainstream and Social-Media Effects On Democrats, Republicans, and the Undecided

  Anil Mathur, George P. Moschis

  Journal of Advertising Research Jun 2022, 62 (2) 176-195; DOI: 10.2501/JAR-2022-009