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Table of Contents

01 June 2022; volume 62, issue 2

Editor’s Desk

  • You have accessRestricted access
    New Investigations Into Creativity, Data Sharing, and InfluencersHigh-Impact Themes and Contributors Propel Advertising Scholarship Forward
    John B. Ford
    Journal of Advertising Research Jun 2022, 62 (2) 103-104; DOI: 10.2501/JAR-2022-011

Articles

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    A Scientometric Study Of the Journal of Advertising ResearchProminent Contributors and Research Themes From 1996 to 2019
    Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
    Journal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
    • Scientometric Maps Supplement
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    How Has the Digital Environment Affected Advertising Creativity?Digital’s Impact on the Creative Process, Person, and Product: A Delphi Study
    Petra Goor, Gayle Kerr, Hyun Seung Jin
    Journal of Advertising Research Jun 2022, 62 (2) 118-130; DOI: 10.2501/JAR-2022-010
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    What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?The Influence of Personal and Situational Factors On Consumer Willingness to Disclose Information
    Leen De Schaepdrijver, Philippe Baecke, Koen Tackx
    Journal of Advertising Research Jun 2022, 62 (2) 131-147; DOI: 10.2501/JAR-2022-012
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    Managing the Transparency Paradox Of Social-Media Influencer DisclosuresHow to Improve Authenticity and Engagement When Disclosing Influencer–Sponsor Relationships
    Nadia Steils, Annabel Martin, Jean-François Toti
    Journal of Advertising Research Jun 2022, 62 (2) 148-166; DOI: 10.2501/JAR-2022-008
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    Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?Comparing the Stock Returns of Sponsors And Their Rivals in the United States and Japan
    Fumiko Takeda
    Journal of Advertising Research Jun 2022, 62 (2) 167-176; DOI: 10.2501/JAR-2022-007
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    How Do Information Sources Shape Voters’ Political Views?Comparing Mainstream and Social-Media Effects On Democrats, Republicans, and the Undecided
    Anil Mathur, George P. Moschis
    Journal of Advertising Research Jun 2022, 62 (2) 176-195; DOI: 10.2501/JAR-2022-009
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Journal of Advertising Research: 62 (2)
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