Index by author

01 September 2022; volume 62, issue 3

  1. Abedi, Farzad

    1. Can Personalization or Creativity Reduce Banner Blindness?
      Farzad Abedi, Scott Koslow
      Journal of Advertising Research Sep 2022, 62 (3) 201-218; DOI: 10.2501/JAR-2022-014

  2. Baccino, Thierry

    1. How Consumers Process Unexpected Online Advertisements
      Emna Cherif, Thierry Baccino
      Journal of Advertising Research Sep 2022, 62 (3) 219-240; DOI: 10.2501/JAR-2022-015

  3. Bates, Kenneth

    1. How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
      Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates
      Journal of Advertising Research Sep 2022, 62 (3) 241-251; DOI: 10.2501/JAR-2022-017

  4. Campbell, Colin

    1. The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
      John B. Ford, Colin Campbell
      Journal of Advertising Research Sep 2022, 62 (3) 197-198; DOI: 10.2501/JAR-2022-019
    2. How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
      Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates
      Journal of Advertising Research Sep 2022, 62 (3) 241-251; DOI: 10.2501/JAR-2022-017
    3. Can a Whisper Boost Recall Of Video Advertisements?
      Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia
      Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016

  5. Cherif, Emna

    1. How Consumers Process Unexpected Online Advertisements
      Emna Cherif, Thierry Baccino
      Journal of Advertising Research Sep 2022, 62 (3) 219-240; DOI: 10.2501/JAR-2022-015

  6. Ford, John B.

    1. The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
      John B. Ford, Colin Campbell
      Journal of Advertising Research Sep 2022, 62 (3) 197-198; DOI: 10.2501/JAR-2022-019

  7. Haytko, Diana L.

    1. How Advertisements Mixing Black and White Actors Affect Consumer Intent
      Enping (Shirley) Mai, Diana L. Haytko, Brian J. Taillon
      Journal of Advertising Research Sep 2022, 62 (3) 252-270; DOI: 10.2501/JAR-2022-013

  8. Kadomskaia, Veronika

    1. Can a Whisper Boost Recall Of Video Advertisements?
      Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia
      Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016

  9. Kietzmann, Jan

    1. How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry
      Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates
      Journal of Advertising Research Sep 2022, 62 (3) 241-251; DOI: 10.2501/JAR-2022-017

  10. Koslow, Scott

    1. Can Personalization or Creativity Reduce Banner Blindness?
      Farzad Abedi, Scott Koslow
      Journal of Advertising Research Sep 2022, 62 (3) 201-218; DOI: 10.2501/JAR-2022-014
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