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Table of Contents

01 September 2019; volume 59, issue 3

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Neuromarketing?
    John B. Ford
    Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

Numbers, Please

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    How Amazon Will Revolutionize The Future of Television Advertising
    Andrew Lipsman
    Journal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032

Speaker's Box

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    Cultivating Appreciation Of Hedonic ProductsA Synesthetic Approach to Marketing
    Kathryn A. Latour
    Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033

What We Know About Neuromarketing

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    The Strata Model Predicting Advertising EffectivenessA Neural-Network Approach Enhances Predictability of Consumer Decision Making
    Thomas J. Reynolds, Joan M. Phillips
    Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037
  • You have accessRestricted access
    Building a Foundation for Neuromarketing And Consumer Neuroscience ResearchHow Researchers Can Apply Academic Rigor To the Neuroscientific Study of Advertising Effects
    Thomas Zoëga Ramsøy
    Journal of Advertising Research Sep 2019, 59 (3) 281-294; DOI: 10.2501/JAR-2019-034
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    Best Measures of Attention To Creative Tactics in TV AdvertisingWhen Do Attention-Getting Devices Capture or Reduce Attention?
    Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
    Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

Articles

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    Can Media Neutrality Limit Creative Potential?How Advertising's Use of Ideation Templates Fares across Media
    Alexander Tevi, Scott Koslow, John Parker
    Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
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    The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionHow TV Ads Influence Brand Memory
    Charles Young, Brian Gillespie, Christian Otto
    Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
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    Analyzing the Click Path Of Affiliate-Marketing CampaignsInteracting Effects of Affiliates' Design Parameters With Merchants' Search-Engine Advertising
    Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
    Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
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    The Relative Effectiveness Of EndorsersThe Identity Badge of CEOs and Founders Versus the Attractiveness of Celebrities
    Arpita Agnihotri, Saurabh Bhattacharya
    Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
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    Measuring Different Emotions in Children With a Pictorial ScaleA Self-Reported Nonverbal Tool Measures the Emotions Children Experience when Exposed to Ads
    Joëlle Vanhamme, Chung-Kit Chiu
    Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
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Journal of Advertising Research: 59 (3)
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