Journal of Advertising Research: 59 (3)

01 September 2019; volume 59, issue 3

Editor's Desk

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What Do We Know About Neuromarketing?
John B. Ford

Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

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How Amazon Will Revolutionize The Future of Television Advertising
Andrew Lipsman

Journal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032

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Cultivating Appreciation Of Hedonic ProductsA Synesthetic Approach to Marketing
Kathryn A. Latour

Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033

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The Strata Model Predicting Advertising EffectivenessA Neural-Network Approach Enhances Predictability of Consumer Decision Making
Thomas J. Reynolds, Joan M. Phillips

Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037
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Building a Foundation for Neuromarketing And Consumer Neuroscience ResearchHow Researchers Can Apply Academic Rigor To the Neuroscientific Study of Advertising Effects
Thomas Zoëga Ramsøy

Journal of Advertising Research Sep 2019, 59 (3) 281-294; DOI: 10.2501/JAR-2019-034
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Best Measures of Attention To Creative Tactics in TV AdvertisingWhen Do Attention-Getting Devices Capture or Reduce Attention?
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan

Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

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Can Media Neutrality Limit Creative Potential?How Advertising's Use of Ideation Templates Fares across Media
Alexander Tevi, Scott Koslow, John Parker

Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
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The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionHow TV Ads Influence Brand Memory
Charles Young, Brian Gillespie, Christian Otto

Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
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Analyzing the Click Path Of Affiliate-Marketing CampaignsInteracting Effects of Affiliates' Design Parameters With Merchants' Search-Engine Advertising
Rainer Olbrich, Patrick Mark Bormann, Michael Hundt

Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
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The Relative Effectiveness Of EndorsersThe Identity Badge of CEOs and Founders Versus the Attractiveness of Celebrities
Arpita Agnihotri, Saurabh Bhattacharya

Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
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Measuring Different Emotions in Children With a Pictorial ScaleA Self-Reported Nonverbal Tool Measures the Emotions Children Experience when Exposed to Ads
Joëlle Vanhamme, Chung-Kit Chiu

Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032