Journal of Advertising Research: 59 (2)

01 June 2019; volume 59, issue 2

Editor's Desk

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What Do We Know About Segmentation and Targeting?
John B. Ford

Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018

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Precise Targeting Foiled by Imprecise DataWhy Weak Data Accuracy and Coverage Threaten Advertising Effectiveness
Alice K. Sylvester, Jim Spaeth

Journal of Advertising Research Jun 2019, 59 (2) 133-136; DOI: 10.2501/JAR-2019-019

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Straight to the Heart Of Your Target AudiencePersonalized Advertising Systems Based On Wearable Technology and Heart-Rate Variability
Davide C. Orazi, Greg Nyilasy

Journal of Advertising Research Jun 2019, 59 (2) 137-141; DOI: 10.2501/JAR-2019-020

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How Do Human Attitudes and Values Predict Online Marketing Responsiveness?Comparing Consumer Segmentation Bases Toward Brand Purchase and Marketing Response
Stefan Scheuffelen, Jan Kemper, Malte Brettel

Journal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021
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Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”Can Black-Oriented Films and TV Programs Be Marketed More Broadly?
Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley

Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
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How Advertisers Can Target Arab E-Consumers More EffectivelyA Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers
Mamoun Benmamoun, Nitish Singh, Rana Sobh

Journal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022
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Positive versus Negative Messaging In Discouraging Drunken DrivingMatching Behavior Consequences With Target Groups
Lefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing Wang

Journal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029

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Six-Second Advertisements On TelevisionBest Practices For Capturing Visual Attention
Henry G. Wolf, Paul Donato

Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
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Editorial Content In Native AdvertisingHow Do Brand Placement and Content Quality Affect Native-Advertising Effectiveness?
Yoori Hwang, Se-Hoon Jeong

Journal of Advertising Research Jun 2019, 59 (2) 208-218; DOI: 10.2501/JAR-2018-019
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Effects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingAn Empirical Investigation
Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan

Journal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
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How Do Consumers Choose Sellers In E-Marketplaces?The Role of Display Price And Sellers' Review Volume
Saravana Jaikumar

Journal of Advertising Research Jun 2019, 59 (2) 232-241; DOI: 10.2501/JAR-2018-028
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E-Cigarette Marketing On Social Networking SitesEffects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy
Joe Phua

Journal of Advertising Research Jun 2019, 59 (2) 242-254; DOI: 10.2501/JAR-2018-018