Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Table of Contents

01 June 2019; volume 59, issue 2

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Segmentation and Targeting?
    John B. Ford
    Journal of Advertising Research Jun 2019, 59 (2) 131-132; DOI: 10.2501/JAR-2019-018

Numbers, Please

  • You have accessRestricted access
    Precise Targeting Foiled by Imprecise DataWhy Weak Data Accuracy and Coverage Threaten Advertising Effectiveness
    Alice K. Sylvester, Jim Spaeth
    Journal of Advertising Research Jun 2019, 59 (2) 133-136; DOI: 10.2501/JAR-2019-019

Speaker's Box

  • You have accessRestricted access
    Straight to the Heart Of Your Target AudiencePersonalized Advertising Systems Based On Wearable Technology and Heart-Rate Variability
    Davide C. Orazi, Greg Nyilasy
    Journal of Advertising Research Jun 2019, 59 (2) 137-141; DOI: 10.2501/JAR-2019-020

What We Know About Segmentation and Targeting

  • You have accessRestricted access
    How Do Human Attitudes and Values Predict Online Marketing Responsiveness?Comparing Consumer Segmentation Bases Toward Brand Purchase and Marketing Response
    Stefan Scheuffelen, Jan Kemper, Malte Brettel
    Journal of Advertising Research Jun 2019, 59 (2) 142-157; DOI: 10.2501/JAR-2019-021
  • You have accessRestricted access
    Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”Can Black-Oriented Films and TV Programs Be Marketed More Broadly?
    Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
    Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
  • You have accessRestricted access
    How Advertisers Can Target Arab E-Consumers More EffectivelyA Framework for Localizing Digital Advertising And Marketing Content to Arab E-Consumers
    Mamoun Benmamoun, Nitish Singh, Rana Sobh
    Journal of Advertising Research Jun 2019, 59 (2) 171-184; DOI: 10.2501/JAR-2019-022
  • You have accessRestricted access
    Positive versus Negative Messaging In Discouraging Drunken DrivingMatching Behavior Consequences With Target Groups
    Lefa Teng, Guangzhi Zhao, Yuanyuan Wu, Hongyu Fu, Jiajing Wang
    Journal of Advertising Research Jun 2019, 59 (2) 185-195; DOI: 10.2501/JAR-2018-029

Articles

  • You have accessRestricted access
    Six-Second Advertisements On TelevisionBest Practices For Capturing Visual Attention
    Henry G. Wolf, Paul Donato
    Journal of Advertising Research Jun 2019, 59 (2) 196-207; DOI: 10.2501/JAR-2019-012
  • You have accessRestricted access
    Editorial Content In Native AdvertisingHow Do Brand Placement and Content Quality Affect Native-Advertising Effectiveness?
    Yoori Hwang, Se-Hoon Jeong
    Journal of Advertising Research Jun 2019, 59 (2) 208-218; DOI: 10.2501/JAR-2018-019
  • You have accessRestricted access
    Effects of Face Images and Face Pareidolia on Consumers' Responses to Print AdvertisingAn Empirical Investigation
    Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
    Journal of Advertising Research Jun 2019, 59 (2) 219-231; DOI: 10.2501/JAR-2018-030
  • You have accessRestricted access
    How Do Consumers Choose Sellers In E-Marketplaces?The Role of Display Price And Sellers' Review Volume
    Saravana Jaikumar
    Journal of Advertising Research Jun 2019, 59 (2) 232-241; DOI: 10.2501/JAR-2018-028
  • You have accessRestricted access
    E-Cigarette Marketing On Social Networking SitesEffects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy
    Joe Phua
    Journal of Advertising Research Jun 2019, 59 (2) 242-254; DOI: 10.2501/JAR-2018-018
Back to top
PreviousNext

In this issue

Journal of Advertising Research: 59 (2)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • About the Cover
  • Index by author
  • Ed Board (PDF)

Sign up for alerts

Jump to

  • Editor's Desk
  • Numbers, Please
  • Speaker's Box
  • What We Know About Segmentation and Targeting
  • Articles
Manage Table of content Alerts
  • Most Read
  • Most Cited
Loading
  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • When Brands Go Dark
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Impact of Media Context On Advertising Memory
More...

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use