Index by author

01 September 2019; volume 59, issue 3

A

  1. Agnihotri, Arpita

    1. The Relative Effectiveness Of Endorsers
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039

B

  1. Bellman, Steven

    1. Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

  2. Bhattacharya, Saurabh

    1. The Relative Effectiveness Of Endorsers
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039

  3. Bormann, Patrick Mark

    1. Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

C

  1. Chiu, Chung-Kit

    1. Measuring Different Emotions in Children With a Pictorial Scale
      Joëlle Vanhamme, Chung-Kit Chiu
      Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032

F

  1. Ford, John B.

    1. What Do We Know About Neuromarketing?
      John B. Ford
      Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

G

  1. Gillespie, Brian

    1. The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010

H

  1. Hartnett, Nicole

    1. Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

  2. Hundt, Michael

    1. Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

K

  1. Kennedy, Rachel

    1. Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

  2. Koslow, Scott

    1. Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

L

  1. Latour, Kathryn A.

    1. Cultivating Appreciation Of Hedonic Products
      Kathryn A. Latour
      Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033

  2. Lipsman, Andrew

    1. How Amazon Will Revolutionize The Future of Television Advertising
      Andrew Lipsman
      Journal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032

N

  1. Nenycz-Thiel, Magda

    1. Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

O

  1. Olbrich, Rainer

    1. Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

  2. Otto, Christian

    1. The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010

P

  1. Parker, John

    1. Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

  2. Phillips, Joan M.

    1. The Strata Model Predicting Advertising Effectiveness
      Thomas J. Reynolds, Joan M. Phillips
      Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037

R

  1. Ramsøy, Thomas Zoëga

    1. Building a Foundation for Neuromarketing And Consumer Neuroscience Research
      Thomas Zoëga Ramsøy
      Journal of Advertising Research Sep 2019, 59 (3) 281-294; DOI: 10.2501/JAR-2019-034

  2. Reynolds, Thomas J.

    1. The Strata Model Predicting Advertising Effectiveness
      Thomas J. Reynolds, Joan M. Phillips
      Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037

T

  1. Tevi, Alexander

    1. Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

V

  1. Vanhamme, Joëlle

    1. Measuring Different Emotions in Children With a Pictorial Scale
      Joëlle Vanhamme, Chung-Kit Chiu
      Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032

  2. Varan, Duane

    1. Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

Y

  1. Young, Charles

    1. The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
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