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Index by author

01 September 2019; volume 59, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Agnihotri, Arpita

    1. You have access
      The Relative Effectiveness Of Endorsers
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039

B

  1. Bellman, Steven

    1. You have access
      Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
  2. Bhattacharya, Saurabh

    1. You have access
      The Relative Effectiveness Of Endorsers
      Arpita Agnihotri, Saurabh Bhattacharya
      Journal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
  3. Bormann, Patrick Mark

    1. You have access
      Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

C

  1. Chiu, Chung-Kit

    1. You have access
      Measuring Different Emotions in Children With a Pictorial Scale
      Joëlle Vanhamme, Chung-Kit Chiu
      Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032

F

  1. Ford, John B.

    1. You have access
      What Do We Know About Neuromarketing?
      John B. Ford
      Journal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031

G

  1. Gillespie, Brian

    1. You have access
      The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010

H

  1. Hartnett, Nicole

    1. You have access
      Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
  2. Hundt, Michael

    1. You have access
      Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043

K

  1. Kennedy, Rachel

    1. You have access
      Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
  2. Koslow, Scott

    1. You have access
      Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

L

  1. Latour, Kathryn A.

    1. You have access
      Cultivating Appreciation Of Hedonic Products
      Kathryn A. Latour
      Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033
  2. Lipsman, Andrew

    1. You have access
      How Amazon Will Revolutionize The Future of Television Advertising
      Andrew Lipsman
      Journal of Advertising Research Sep 2019, 59 (3) 259-262; DOI: 10.2501/JAR-2019-032

N

  1. Nenycz-Thiel, Magda

    1. You have access
      Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

O

  1. Olbrich, Rainer

    1. You have access
      Analyzing the Click Path Of Affiliate-Marketing Campaigns
      Rainer Olbrich, Patrick Mark Bormann, Michael Hundt
      Journal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
  2. Otto, Christian

    1. You have access
      The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010

P

  1. Parker, John

    1. You have access
      Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
  2. Phillips, Joan M.

    1. You have access
      The Strata Model Predicting Advertising Effectiveness
      Thomas J. Reynolds, Joan M. Phillips
      Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037

R

  1. Ramsøy, Thomas Zoëga

    1. You have access
      Building a Foundation for Neuromarketing And Consumer Neuroscience Research
      Thomas Zoëga Ramsøy
      Journal of Advertising Research Sep 2019, 59 (3) 281-294; DOI: 10.2501/JAR-2019-034
  2. Reynolds, Thomas J.

    1. You have access
      The Strata Model Predicting Advertising Effectiveness
      Thomas J. Reynolds, Joan M. Phillips
      Journal of Advertising Research Sep 2019, 59 (3) 268-280; DOI: 10.2501/JAR-2018-037

T

  1. Tevi, Alexander

    1. You have access
      Can Media Neutrality Limit Creative Potential?
      Alexander Tevi, Scott Koslow, John Parker
      Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

V

  1. Vanhamme, Joëlle

    1. You have access
      Measuring Different Emotions in Children With a Pictorial Scale
      Joëlle Vanhamme, Chung-Kit Chiu
      Journal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
  2. Varan, Duane

    1. You have access
      Best Measures of Attention To Creative Tactics in TV Advertising
      Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
      Journal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002

Y

  1. Young, Charles

    1. You have access
      The Impact of Rational, Emotional, And Physiological Advertising Images On Purchase Intention
      Charles Young, Brian Gillespie, Christian Otto
      Journal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
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Journal of Advertising Research: 59 (3)
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