Index by author
01 September 2019; volume 59, issue 3
Agnihotri, Arpita
- You have accessThe Relative Effectiveness Of EndorsersArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
Bellman, Steven
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Bhattacharya, Saurabh
- You have accessThe Relative Effectiveness Of EndorsersArpita Agnihotri, Saurabh BhattacharyaJournal of Advertising Research Sep 2019, 59 (3) 357-369; DOI: 10.2501/JAR-2018-039
Bormann, Patrick Mark
- You have accessAnalyzing the Click Path Of Affiliate-Marketing CampaignsRainer Olbrich, Patrick Mark Bormann, Michael HundtJournal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
Chiu, Chung-Kit
- You have accessMeasuring Different Emotions in Children With a Pictorial ScaleJoëlle Vanhamme, Chung-Kit ChiuJournal of Advertising Research Sep 2019, 59 (3) 370-380; DOI: 10.2501/JAR-2018-032
Ford, John B.
- You have accessWhat Do We Know About Neuromarketing?John B. FordJournal of Advertising Research Sep 2019, 59 (3) 257-258; DOI: 10.2501/JAR-2019-031
Gillespie, Brian
- You have accessThe Impact of Rational, Emotional, And Physiological Advertising Images On Purchase IntentionCharles Young, Brian Gillespie, Christian OttoJournal of Advertising Research Sep 2019, 59 (3) 329-341; DOI: 10.2501/JAR-2019-010
Hartnett, Nicole
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002
Hundt, Michael
- You have accessAnalyzing the Click Path Of Affiliate-Marketing CampaignsRainer Olbrich, Patrick Mark Bormann, Michael HundtJournal of Advertising Research Sep 2019, 59 (3) 342-356; DOI: 10.2501/JAR-2018-043
Kennedy, Rachel
- You have accessBest Measures of Attention To Creative Tactics in TV AdvertisingSteven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane VaranJournal of Advertising Research Sep 2019, 59 (3) 295-311; DOI: 10.2501/JAR-2019-002