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Cultivating Appreciation Of Hedonic Products

A Synesthetic Approach to Marketing

Kathryn A. Latour
DOI: 10.2501/JAR-2019-033 Published 1 September 2019
Kathryn A. Latour
Cornell University,
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  • For correspondence: kal276@cornell.edu
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Vol 59 Issue 3

Journal of Advertising Research: 59 (3)
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Cultivating Appreciation Of Hedonic Products
Kathryn A. Latour
Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033

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Cultivating Appreciation Of Hedonic Products
Kathryn A. Latour
Journal of Advertising Research Sep 2019, 59 (3) 263-267; DOI: 10.2501/JAR-2019-033
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