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Table of Contents

01 December 2019; volume 59, issue 4

Editor's Desk

  • You have accessRestricted access
    What Do We Know About Social-Media Marketing?
    John B. Ford
    Journal of Advertising Research Dec 2019, 59 (4) 383-384; DOI: 10.2501/JAR-2019-041

Speaker's Box

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    The Accountability Crisis In Advertising and MarketingSelf-Regulation and Deeper Metrics Are Needed to Survive the Digital Age
    David W. Stewart
    Journal of Advertising Research Dec 2019, 59 (4) 385-390; DOI: 10.2501/JAR-2019-042

What We Know About Social-Media Marketing

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    The Impact of Airing Super Bowl Television Ads Early on Social MediaBenefits and Drivers of Watching, Liking, And Sharing Advertisements on Social Media
    Jennifer Lee Burton, Kristen M. Mueller, Jan Gollins, Danielle M. Walls
    Journal of Advertising Research Dec 2019, 59 (4) 391-401; DOI: 10.2501/JAR-2019-016
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    How Do Brands' Facebook Posts Induce Consumers' e-Word-of-Mouth Behavior?Informational versus Emotional Message Strategy: A Computational Analysis
    Taemin Kim, Hyejin Kim, Yunhwan Kim
    Journal of Advertising Research Dec 2019, 59 (4) 402-413; DOI: 10.2501/JAR-2019-027
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    Consumers' Responses to Facebook Advertising across PCs and Mobile PhonesA Model for Assessing the Drivers Of Approach and Avoidance of Facebook Ads
    Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
    Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
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    How Measuring Consumer Conversations Can Reveal Advertising Performance
    Brad Fay, Ed Keller, Rick Larkin
    Journal of Advertising Research Dec 2019, 59 (4) 433-439; DOI: 10.2501/JAR-2019-043
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    The Perceived Fit between Instagram Influencers and the Endorsed BrandHow Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness
    Priska Linda Breves, Nicole Liebers, Marina Abt, Annika Kunze
    Journal of Advertising Research Dec 2019, 59 (4) 440-454; DOI: 10.2501/JAR-2019-030

Articles

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    Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase CycleIn China, TV Ads Benefit from Prior Online Exposure, but Not Vice-Versa
    June Soo Lee, Demetrios Vakratsas
    Journal of Advertising Research Dec 2019, 59 (4) 455-465; DOI: 10.2501/JAR-2019-001
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    Assessing Scientific Claims In Print Ads that Promote CosmeticsHow Consumers Perceive Cosmeceutical Claims
    Jie G. Fowler, Les Carlson, Himadri Roy Chaudhuri
    Journal of Advertising Research Dec 2019, 59 (4) 466-482; DOI: 10.2501/JAR-2018-048
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Journal of Advertising Research: 59 (4)
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