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Superimposed Text Size and Contrast Effects in DTC TV Advertising

Which Presentation Format is Best For Rx Drug Messaging to Consumers?

Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
DOI: 10.2501/JAR-2020-021 Published 28 September 2020
Ryan S. Paquin
RTI International,
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  • For correspondence: rpaquin@rti.org
Amie C. O'Donoghue
U.S. Food and Drug Administration,
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  • For correspondence: amie.Odonoghue@fda.hhs.gov
Bridget J. Kelly
RTI International,
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  • For correspondence: bkelly@rti.org
Kevin R. Betts
U.S. Food and Drug Administration,
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  • For correspondence: Kevin.Betts@fda.hhs.gov
Mihaela Johnson
RTI International,
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  • For correspondence: mjohnson@rti.org
Christine N. Davis
RTI International,
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  • For correspondence: cdavis@rti.org
Alyssa Jordan
RTI International,
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  • For correspondence: ajordan@rti.org
Peyton Williams
RTI International,
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Article Information

DOI 
https://doi.org/10.2501/JAR-2020-021

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received March 10, 2019
  • Received (in revised form) July 24, 2019
  • Accepted January 16, 2020
  • Published online September 28, 2020.

Article Versions

  • You are currently viewing a Previous version of this article (September 28, 2020 - 01:12).
  • View the most recent version of this article
Copyright & Usage 
Copyright© 2020 ARF. All rights reserved.

Author Information

  1. Ryan S. Paquin
  1. RTI International, rpaquin{at}rti.org
  1. Amie C. O'Donoghue
  1. U.S. Food and Drug Administration, amie.Odonoghue{at}fda.hhs.gov
  1. Bridget J. Kelly
  1. RTI International, bkelly{at}rti.org
  1. Kevin R. Betts
  1. U.S. Food and Drug Administration, Kevin.Betts{at}fda.hhs.gov
  1. Mihaela Johnson
  1. RTI International, mjohnson{at}rti.org
  1. Christine N. Davis
  1. RTI International, cdavis{at}rti.org
  1. Alyssa Jordan
  1. RTI International, ajordan{at}rti.org
  1. Peyton Williams
  1. RTI International, pwilliams{at}rti.org
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Vol 63 Issue 1

Journal of Advertising Research: 63 (1)
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Superimposed Text Size and Contrast Effects in DTC TV Advertising
Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
Journal of Advertising Research Sep 2020, JAR-2020-021; DOI: 10.2501/JAR-2020-021

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Superimposed Text Size and Contrast Effects in DTC TV Advertising
Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
Journal of Advertising Research Sep 2020, JAR-2020-021; DOI: 10.2501/JAR-2020-021
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