Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Open Access
  • Videos
    • JAR Webinars
    • ARF Insights Studio
  • Submit
    • Submit a manuscript
  • Calls For Papers
    • Prosocial Advertising Messages
    • Insights for Advertisers on Immersive Technologies
    • JARxTVision Data Release and Call for Ideas
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • ARF members
    • Subscribe to JAR
    • Pay per view
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

More articles from Articles

  • You have access
    Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
    Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
    Journal of Advertising Research Mar 2023, 2023-006; DOI: 10.2501/JAR-2023-006
  • You have access
    An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
    Mayukh Dass, Chiranjeev Kohli, Manaswini Acharya
    Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004
  • You have access
    Actors Who Play Outlaws Can Be Good for Endorsing Products
    Jennifer Jeffrey, Matthew Thomson, Allison R. Johnson
    Journal of Advertising Research Mar 2023, 63 (1) 30-42; DOI: 10.2501/JAR-2022-028
  • You have access
    How Do Taxes on Car Sales Affect Television Advertising Strategies?
    Yiting Deng, Min Jiang, Xiaodong Jiang
    Journal of Advertising Research Mar 2023, 63 (1) 1-16; DOI: 10.2501/JAR-2022-029
  • You have access
    A Guide to Graphic Design For Functional versus Experiential Ads
    Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, Kristof Coussement
    Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002
  • You have access
    Why Casting Older Female Models Is Good for Advertising
    Hanna Berg, Karina T. Liljedal
    Journal of Advertising Research Mar 2023, 63 (1) 61-80; DOI: 10.2501/JAR-2023-001
  • You have access
    Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?
    Jonas Colliander, Micael Dahlen, Helge Thorbjørnsen
    Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003
  • You have access
    The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns
    Gadi Buskila, Dikla Perez
    Journal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021
  • You have access
    Managing Creativity in the Age Of Data-Driven Marketing Communication
    Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai
    Journal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
  • You have access
    Are Consumers Moved by a Crying Tree Or a Smiling Forest?
    Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee
    Journal of Advertising Research Dec 2022, 62 (4) 367-384; DOI: 10.2501/JAR-2022-024

Pages

  • Next
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …
  • 22

© 2023 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use