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More articles from Articles

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    Beyond the Targeted Customer: Spillover Effect through Social Influence
    Zhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng Chao
    Journal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016
  • You have access
    Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?
    Sandra Praxmarer-Carus, Constanze Gathen
    Journal of Advertising Research Sep 2023, 63 (3) 255-273; DOI: 10.2501/JAR-2023-018
  • You have access
    Special Issue Preview
    Marla B. Royne Stafford
    Journal of Advertising Research Sep 2023, 63 (3) 253-254; DOI: 10.2501/JAR-2023-020
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    Do Consumers Prefer Sad Faces On Eco-Friendly Products?
    Ke Zhang, Siqi Wang, Huan Yang, Long Chen
    Journal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
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    Is Your Brand Protected?
    Ross W. Johnson, Clay Voorhees, Farnoosh Khodakarami
    Journal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
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    Who Needs Highly Creative Advertising?
    Ahmed Hamed Al-Shuaili, Scott Koslow, Mark Kilgour
    Journal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017
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    When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
    Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho
    Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
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    The Advertisement Puts Me Down, But I Like It
    Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe
    Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
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    A Comparison of Social Media Influencers’ KPI Patterns across Platforms
    Naser Pourazad, Lara Stocchi, Shreya Narsey
    Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
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    When Brands Go Dark: A Replication and Extension
    PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
    Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

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© 2023 the Journal of Advertising Research

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