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Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
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Journal of Advertising Research Mar 2023, 2023-006; DOI: 10.2501/JAR-2023-006
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An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
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Journal of Advertising Research Mar 2023, 63 (1) 43-60; DOI: 10.2501/JAR-2023-004
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Actors Who Play Outlaws Can Be Good for Endorsing Products
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Journal of Advertising Research Mar 2023, 63 (1) 30-42; DOI: 10.2501/JAR-2022-028
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How Do Taxes on Car Sales Affect Television Advertising Strategies?
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Journal of Advertising Research Mar 2023, 63 (1) 1-16; DOI: 10.2501/JAR-2022-029
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A Guide to Graphic Design For Functional versus Experiential Ads
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Journal of Advertising Research Mar 2023, 63 (1) 81-104; DOI: 10.2501/JAR-2023-002
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Why Casting Older Female Models Is Good for Advertising
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Journal of Advertising Research Mar 2023, 63 (1) 61-80; DOI: 10.2501/JAR-2023-001
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Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?
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Journal of Advertising Research Mar 2023, 63 (1) 17-29; DOI: 10.2501/JAR-2023-003
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The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns
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Journal of Advertising Research Dec 2022, 62 (4) 385-396; DOI: 10.2501/JAR-2022-021
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Managing Creativity in the Age Of Data-Driven Marketing Communication
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Journal of Advertising Research Dec 2022, 62 (4) 301-320; DOI: 10.2501/JAR-2022-025
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Are Consumers Moved by a Crying Tree Or a Smiling Forest?
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