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How Advertising Expenditures Affect Consumers’ Perceptions of Quality
Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi

Journal of Advertising Research Nov 2022, 2022-026; DOI: 10.2501/JAR-2022-026
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Managing Creativity in the Age Of Data-Driven Marketing Communication
Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Serena Rovai

Journal of Advertising Research Nov 2022, 2022-025; DOI: 10.2501/JAR-2022-025
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Are Consumers Moved by a Crying Tree Or a Smiling Forest?
Chun-Tuan Chang, Hsiao-Ching Lee, Yu-Kang Lee

Journal of Advertising Research Nov 2022, 2022-024; DOI: 10.2501/JAR-2022-024
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How the Impact of Social Media Influencer Disclosures Changes over Time
Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu

Journal of Advertising Research Oct 2022, 2022-023; DOI: 10.2501/JAR-2022-023
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Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets
Lefa Teng, Mengmeng Zhang, Lianne Foti, Xinran Wang, Xinyan Yang

Journal of Advertising Research Oct 2022, 2022-022; DOI: 10.2501/JAR-2022-022
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The Impact of Victims’ Imagery On Charity Crowdfunding Campaigns
Gadi Buskila, Dikla Perez

Journal of Advertising Research Sep 2022, 2022-021; DOI: 10.2501/JAR-2022-021
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A Legacy of Breakthrough Research And Respect for Tradition
Scott McDonald

Journal of Advertising Research Sep 2022, 62 (3) 199-200; DOI: 10.2501/JAR-2022-020
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How Advertisements Mixing Black and White Actors Affect Consumer Intent
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Journal of Advertising Research Sep 2022, 62 (3) 252-270; DOI: 10.2501/JAR-2022-013
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Can a Whisper Boost Recall Of Video Advertisements?
Sean Sands, Colin Campbell, Alexis Mavrommatis, Veronika Kadomskaia

Journal of Advertising Research Sep 2022, 62 (3) 287-296; DOI: 10.2501/JAR-2022-016
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Can Personalization or Creativity Reduce Banner Blindness?
Farzad Abedi, Scott Koslow

Journal of Advertising Research Sep 2022, 62 (3) 201-218; DOI: 10.2501/JAR-2022-014

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