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Beyond the Targeted Customer: Spillover Effect through Social Influence
Zhen-Zhen Wang, Zhihua Zhu, Xiaoke Xu, Naipeng Chao

Journal of Advertising Research Sep 2023, 63 (3) 221-235; DOI: 10.2501/JAR-2023-016
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Advertising Eco-Friendly Behavior To Young Adults: “Sweat” or “Do Good”?
Sandra Praxmarer-Carus, Constanze Gathen

Journal of Advertising Research Sep 2023, 63 (3) 255-273; DOI: 10.2501/JAR-2023-018
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Special Issue Preview
Marla B. Royne Stafford

Journal of Advertising Research Sep 2023, 63 (3) 253-254; DOI: 10.2501/JAR-2023-020
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Do Consumers Prefer Sad Faces On Eco-Friendly Products?
Ke Zhang, Siqi Wang, Huan Yang, Long Chen

Journal of Advertising Research Sep 2023, 63 (3) 274-289; DOI: 10.2501/JAR-2023-015
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Is Your Brand Protected?
Ross W. Johnson, Clay Voorhees, Farnoosh Khodakarami

Journal of Advertising Research Sep 2023, 63 (3) 205-220; DOI: 10.2501/JAR-2023-013
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Who Needs Highly Creative Advertising?
Ahmed Hamed Al-Shuaili, Scott Koslow, Mark Kilgour

Journal of Advertising Research Sep 2023, 63 (3) 236-252; DOI: 10.2501/JAR-2023-017
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When and Why Are Consumers Willing To Help For-Profit Companies in Distress?
Lucia S. G. Barros, Farah Diba Abrantes-Braga, Cristiane Benedetti Chammas, Murilo Costa Filho

Journal of Advertising Research Sep 2023, 63 (3) 290-308; DOI: 10.2501/JAR-2023-014
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The Advertisement Puts Me Down, But I Like It
Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe

Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010
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A Comparison of Social Media Influencers’ KPI Patterns across Platforms
Naser Pourazad, Lara Stocchi, Shreya Narsey

Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008
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When Brands Go Dark: A Replication and Extension
PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY

Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

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