Index by author

01 June 2024; volume 64, issue 2

  1. Baker, David John

    1. Musical Manipulation of Visual Scenes In Video, Film, and TV Advertisements
      Sebastian Silas, David John Baker, Daniel Müllensiefen
      Journal of Advertising Research Jun 2024, 64 (2) 192-212; DOI: 10.2501/JAR-2024-013

  2. Bellman, Steven

    1. Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance
      Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, Johan Bruwer
      Journal of Advertising Research Jun 2024, 64 (2) 175-191; DOI: 10.2501/JAR-2024-008

  3. Bruwer, Johan

    1. Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance
      Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, Johan Bruwer
      Journal of Advertising Research Jun 2024, 64 (2) 175-191; DOI: 10.2501/JAR-2024-008

  4. Campbell, Colin

    1. Tips for Advertising Professionals Submitting to JAR
      Colin Campbell
      Journal of Advertising Research Jun 2024, 64 (2) 118-119; DOI: 10.2501/JAR-2024-014

  5. Cohen, Justin

    1. Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance
      Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, Johan Bruwer
      Journal of Advertising Research Jun 2024, 64 (2) 175-191; DOI: 10.2501/JAR-2024-008

  6. Droulers, Olivier

    1. Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads
      Olivier Droulers, Junwei (Jerry) Yu, Sophie Lacoste-Badie
      Journal of Advertising Research Jun 2024, 64 (2) 154-174; DOI: 10.2501/JAR-2024-010

  7. Faulkner, Margaret

    1. Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance
      Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, Johan Bruwer
      Journal of Advertising Research Jun 2024, 64 (2) 175-191; DOI: 10.2501/JAR-2024-008

  8. Hanssens, Dominique M.

    1. The Impact of Advertising On a Company’s Stock Price
      Shuba Srinivasan, Dominique M. Hanssens
      Journal of Advertising Research Jun 2024, 64 (2) 120-134; DOI: 10.2501/JAR-2024-009

  9. Jensen, Jonathan A.

    1. Searching for the Holy Grail of Sponsorship-Linked Marketing
      Jonathan A. Jensen
      Journal of Advertising Research Jun 2024, 64 (2) 135-153; DOI: 10.2501/JAR-2024-012

  10. Lacoste-badie, Sophie

    1. Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads
      Olivier Droulers, Junwei (Jerry) Yu, Sophie Lacoste-Badie
      Journal of Advertising Research Jun 2024, 64 (2) 154-174; DOI: 10.2501/JAR-2024-010
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