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Superimposed Text Size and Contrast Effects in DTC TV Advertising

Which Presentation Format is Best For Rx Drug Messaging to Consumers?

Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
DOI: 10.2501/JAR-2020-021 Published 28 September 2020
Ryan S. Paquin
RTI International,
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Amie C. O'Donoghue
U.S. Food and Drug Administration,
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  • For correspondence: amie.Odonoghue@fda.hhs.gov
Bridget J. Kelly
RTI International,
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  • For correspondence: bkelly@rti.org
Kevin R. Betts
U.S. Food and Drug Administration,
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  • For correspondence: Kevin.Betts@fda.hhs.gov
Mihaela Johnson
RTI International,
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Christine N. Davis
RTI International,
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Alyssa Jordan
RTI International,
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Peyton Williams
RTI International,
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Vol 63 Issue 1

Journal of Advertising Research: 63 (1)
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Superimposed Text Size and Contrast Effects in DTC TV Advertising
Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
Journal of Advertising Research Sep 2020, JAR-2020-021; DOI: 10.2501/JAR-2020-021

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Superimposed Text Size and Contrast Effects in DTC TV Advertising
Ryan S. Paquin, Amie C. O'Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, Peyton Williams
Journal of Advertising Research Sep 2020, JAR-2020-021; DOI: 10.2501/JAR-2020-021
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    • ABSTRACT
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