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A Scientometric Study Of the Journal of Advertising Research

Prominent Contributors and Research Themes From 1996 to 2019

Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
DOI: 10.2501/JAR-2022-002 Published 1 June 2022
Naveen Donthu
Georgia State University
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  • For correspondence: ndonthu@gsu.edu
Weng Marc Lim
Swinburne University of Technology
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  • For correspondence: lim@wengmarc.com
Satish Kumar
Malaviya National Institute of Technology Jaipur
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  • For correspondence: skumar.dms@mnit.ac.in
Debidutta Pattnaik
Woxsen University
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  • For correspondence: debidutta.pattnaik@woxsen.edu.in
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Abstract

The Journal of Advertising Research (JAR) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising. This article is a scientometric study that sheds light on the major contributors and research themes in JAR through a retrospection of the journal’s articles published between 1996 and 2019. The outcome of this retrospection highlights the prominence of practitioner contributions and reveals 10 major research themes in the journal. An online supplement offers scientometric maps that illustricate these findings in color.

  • Received May 20, 2020.
  • Received (in revised form) September 5, 2021.
  • Accepted September 8, 2021.
  • Copyright © 2022 ARF. All rights reserved.
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Vol 62 Issue 2

Journal of Advertising Research: 62 (2)
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A Scientometric Study Of the Journal of Advertising Research
Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
Journal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002

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A Scientometric Study Of the Journal of Advertising Research
Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik
Journal of Advertising Research Jun 2022, 62 (2) 105-117; DOI: 10.2501/JAR-2022-002
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