PT - JOURNAL ARTICLE AU - Naveen Donthu AU - Weng Marc Lim AU - Satish Kumar AU - Debidutta Pattnaik TI - A Scientometric Study Of the <em>Journal of Advertising Research</em> AID - 10.2501/JAR-2022-002 DP - 2022 Jun 01 TA - Journal of Advertising Research PG - 105--117 VI - 62 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/62/2/105.short 4100 - http://www.journalofadvertisingresearch.com/content/62/2/105.full SO - J Advert Res2022 Jun 01; 62 AB - The Journal of Advertising Research (JAR) is one of the leading journals that provides a forum for scholars and practitioners to share their latest findings on all facets of advertising. This article is a scientometric study that sheds light on the major contributors and research themes in JAR through a retrospection of the journal’s articles published between 1996 and 2019. The outcome of this retrospection highlights the prominence of practitioner contributions and reveals 10 major research themes in the journal. An online supplement offers scientometric maps that illustricate these findings in color.